Egypt

Generalist Product Management

Group Product Management

Sales

Business Development

Customer Success Management

Development Operations

Business Transformation

Doctorate in Management

Master of Business Administration (MBA)

Higher diploma, Sales & Marketing

Higher diploma, Business Administration

High School

BC Sc

Secondary School

Dr. Khaled Said Salem.

Career Coach

Communication

Time management

Empathy

Presentation skills

Customer service

Negotiation

Marketing strategy

Canva

Relationship management

Understand the process of training, motivating and directing your team members.

Managing people

KAYS for Lifestyle Coaching is a human development firm based in Dubai. Our main OBJECTIVE is to help our clients discover themselves and their capabilities, get the clarity of what they want and help them achieve it through Coaching and powerful NLP programs. Thousands of clients were able to transform their lives to the best potential ever through our programs.
We specialize in coaching and training individuals as well as corporates who are aiming to achieve their utter best on personal as well as professional levels. We conduct group training/coaching, one-to-one sessions, and workshops online or in person in UAE and Egypt. Additionally, we can customize sessions or training programs according to our client's preferences and requirements.

• Designing and implementing the annual marketing plan for the company.
• Responsible for adding new outlets to the chain.
• Franchising Mr. Tailor’s business in Egypt, and in the MENA region.
• Managing the outlets on daily basis, including solving daily problems, checking inventory, and daily sales.
• Responsible for the P&L for each outlet and the P&L of the company.
• Resolve customer problems and handle customer complaints to assure sustained customer satisfaction.
• Developing the training process and programmes.
• Selecting, training, and coaching staff members
• Designing and implementing Marketing and Promotional Programs.
• Managing the corporate deals and the B2B expansion programs.
• Motivate current employees, schedule employee hours, and oversee payroll Plan
• Work to meet all sales targets, plan store sales strategies, analyze sales data, and work to expand sales
• Prepare monthly Sales reports

Company Industry: Landscape, Hardscape, Supplies of Plants, trees, gardening machines, and accessories. QC is a leading Qatari company in the field Nurseries and Ornamental Plants since 2003. Qatar Canadian is a subsidiary of Atlas Group, a listed company in the Egyptian Stock Market. - Job Role: Marketing/PR - January 2014 – until date. Reporting to: President and GM - Size of team managed: 10
Responsibilities:
• Designing and implementing annual marketing plans, including sales targets and metrics, based on strategic planning.
• Managing the Exports and local Marketing and Sales activities.
• Develop marketing strategies and serve as primary strategy adviser to the principals.
• Building a new Sales and Marketing team, including recruiting, training, and management.
• Develop and implement strategies to expand existing market penetration and enter new markets.
• Perform bench marking in designated markets, including competition, strategic intelligence, and market and industry trends.
• Support the growth of those involved in business acquisition by mentoring and coaching.
• Plan and Implement training programs and workshops in the field of Marketing and Business Development.
• Designing and implementing successful media plan, including newspaper advertising designs.
• Reallocated in Egypt with the mother company Atlas Group for marketing and feasibility studies for new projects.
Achievements and Success stories:
• Restructuring the organization by replacing new candidates in the field of Sales, Marketing, Business Development, and Landscaping.
• By the end of 2014, QC increased its sales by 300% scoring profit after 3 contentious years of losses

Company Industry: Manufacturing and distributing of House Hold Appliances and Electronics since 2002. Job Role: Marketing/PR - January 2013 – December 2013. Reporting to: President and GM - Size of team managed: 15
Responsibilities:
• Developing marketing strategies and serve as primary strategy adviser to the principals.
￼￼￼• Plan, develop and direct marketing efforts for a particular brand or product.
• Managing the Exports and local Marketing and Sales activities.
• Create strategies to take advantage of market opportunities, and execute strategies with cross-functional teams
• Manage external marketing partners such as advertising agencies, digital marketing firms and production companies
• Supervise brand content, manage access to brand assets, and develop brand standards and usage guidelines.
• Track consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and
distribution, and by conducting consumer research.
• Analyze sales data to update a brand or category portfolio, determine new products and delete underperforming products.
• Work closely with departments such as manufacturing and R&D to consult on package and product as it relates to branding
• Write reports, specifications and creative briefs. Achievements and Success stories:
• Restructuring the organization by replacing new candidates in the field of Sales, Marketing, and Business Development.
• Branding and launching new products; Smart phones, Tablets, and Notebooks.
• Expanding the company’s outlets by opening new outlet in new cities every 2 months.

Company Industry: Medical/Hospital - Afri Medical is one of the leading manufacturers in Africa and The Middle East since 1984. The company was established in Cairo, Egypt, for the production and marketing of top class medical devices - Surgical and Hemodialysis Products, to serve better the health care professionals on a global basis. Job Role: Marketing/PR - April 2011 - January 2013 Reporting to: GM
Responsibilities:
• Evaluating SCM activities, to come up with a suggested action plans; Developing International Purchasing activities.
• Designing KPI for evaluating purchasing performance.
• Design, implement, and facilitate annual marketing plan.
• Enforcing Exports, sales and marketing activities, and assuring successful promotional campaigns.
• Corporate Identity development, including branding (developing POS, Printed materials, Website, Products design, & Packaging).
• Build and manage market knowledge, competitor knowledge and industry knowledge to generate a valuable Business Development
tool.
• Manage events and sponsorship for brand awareness.
• Monitoring Monthly/Quarterly Sales with Plans; to define market or products problem to assess and design necessary development.
• Manage the execution of corporate marketing campaigns and promotions.
• Developing a strong business relationship with corporate key contacts and prospect customers.
• Coordinate with the Sales Managers for the marketing programs activities and advertising tools needed for the corporate sales.
• Instructing and Training Sales and Marketing Managers and team.
• Plan and Implement training programs and workshops in the field of Marketing and Business Development. Achievements and Success stories:
• Restructuring the organization by replacing new candidates in the field of Sales, Marketing, and Business Development.
• Redesigning, Branding and launching new products; Wound-care, Personal care, and Haemodialyzers.

Responsibilities:
 Founder of M2M in Egypt. Strategic growth responsibility and daily operations.
 Creating and implementing training programs and overseeing the development of careers. Sets performance metrics, evaluates
productivity, and helps workers create long-term career plans within an organization.
 Marketing and Management Consultation activities. Business and Marketing Training and development.
 Develop, implement, and monitor training programs within an organization. Assist with the development of strategic plans.
 Managing Marketing Research and Feasibility Study Projects.

Lectures and Training Courses Delivered:
1. Purchasing Management - for Egyptian Packaging and Plastic Systems Sales Corp.
2. Imports and Exports Fundamentals - EPPS Corp.
3. Marketing Management: for Pyramids Poultry,  IGI Group, Condor Electronics, Qatar Canadian,
4. Sales Training courses; “Cultivating and Harvesting Customers courses” - for Aramex couriers, 
5. Customer Service Courses, Cairo Bank; “Excellence in Customer Service for Bankers”,
6. Negotiation for Procurement, Maghrabi Optical, for Purchasing and Procurement managers.
7. Sales and Marketing, Task, for IT managers of Union National Bank, “UNB” – Shua’a Co., Edara.com.
8. Sales and After Sales Service, – Shua’a Co., Edara.com.
9. Telesales & Telemarketing, SMG, Porsche Egypt, Harley Davidson Egypt, Scania Egypt.
10. Leadership and Teamwork building: FORMAT Training, German-Arab Chamber of Industry and Commerce
11. Communication and Cold Calling, SMG, ACAD Corp.
12. Telesales and Telemarketing, SMG
13. Marketing Management and Marketing Plan Development, Brooklyn Academy.
14. Strategic Marketing Management – Advanced Marketing Course – Arab Academy for Science, Technology, and Maritime Transport.
15. Marketing Research - Arab Academy for Science, Technology, and Maritime Transport

Company Industry: Manufacturing and distributing White goods and brown goods for local market and for exports. Job Role:
Marketing/PR - February 2009 - April 2011 Reporting to: Vice president. - Size of team managed: 5.
Responsibilities:
• Design, implement, and facilitate annual marketing plan.
• Corporate Identity development, including branding (developing POS, Printed materials, Website, Products design, & Packaging).
• Designing and implementing marketing and advertising campaigns including UTL and BTL activities.
• Managing Marketing Research activities, including planning and implementation.
• Manage events and sponsorship for brand awareness.
• Availing new media for press releases and company Ads.
• Identify and implement innovative business development and sales strategies.
• Develop strategic business relationships with key decision makers.
• Instructing and Training Sales and Marketing Managers and team.
• Plan and Implement training programs and workshops in the field of Marketing and Business Development.
Achievements and Success stories:
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￼￼• Market development by adding new retail customers.
• Product development through recommending new ideas for current products and recommending new products.
• Exceeding annual sales goals, and increasing annual sales for white goods in the year 2010 by 100%.

Company Industry: International Trade in Commodities, and Real Estate Development. An investment group dealing in Real Estate Development - International trading in commodities, petrochemicals, and cosmetics. Manufacturing of industrial boilers, dairy products production (Beyti Dairy).
Job Role: Marketing/PR - June 2004 - February 2009 Reporting to: Chairman. - Size of team managed: 5.
Responsibilities:
• International Trading in commodities (cement, construction steel bars, sugar, rice, metal scrap, and urea fertilizers.).
• Developing new international business opportunities.
• Real Estate Development (Tender development for Olympic Games Village), Marketing and Business Development activities.
• Real Estate soft launching event management.
Achievements and Success stories:
Establishing a branch office for IGI Group in Accra - Ghana for the corporate Sales and Marketing for IGI Products & Services in West Africa (Ghana and Nigeria).

Company Industry: FMCG. Integrated company in the poultry industry. Job Role: Marketing/PR - June 2001 - May 2004 Reporting to: The Chairman. - Size of team managed: 10.
Responsibilities:
• Designing and implementing the annual marketing and advertising plan for the frozen products.
• Recruiting and training sales team.
• Production management for frozen products.
• Managing the frozen sector’s activities and for the companies’ outlets.
• Instructing and Training Sales and Marketing Managers and team.
• Plan and Implement training programs and workshops in the field of Marketing and Business Development. Achievements and Success stories:
Increasing annual sales volume from EGP 100k to EGP 2Million in 3 years.

Company Industry: Importing and Distributing machines and materials in the field of packaging, plastics, and food industries. Job Role: Purchasing/Procurement - January 1995 - May 2001 Reporting to: The Chairman. - Size of team managed: 5.
Responsibilities:
• Designing and structuring a new department of the foreign purchasing and outsourcing management.
• Marketing analysis and forecasting.
• Preparing purchasing policies and procedures.
• Estimating materials and machines required.
• Selecting sourcing of supply, negotiating with vendors, and issuing and following-up purchase orders.
• Establishing good vendors’ relations.
• Conducting purchasing information system, and evaluating purchasing performance.
• Attending International & Local exhibitions in the field of packaging & plastics as exhibitor and visitor.
• Personal selling to key customers for machines, and material.
• Outsourcing for new products, negotiate and finalize Agency Agreements, and managing the supply chain.
• Following market trends, projecting stock levels to Issue and following-up purchase orders.
• Preparing bidding documents and participating in governmental tenders.
• Instructing and Training Sales and Marketing Managers and team.
• Plan and Implement training programs and workshops in the field of Marketing and Business Development.
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￼￼￼Achievements and Success stories:
The Company started with total 3 employees, distributing local supplied packaging strapping machine with annual sales not exceeding EGP 50K. In 5 years the company was ranked one of the biggest three importers and distributors of packaging and plastic machines and materials in Egypt, with more than 30 Agency agreement with the top manufacturers worldwide, and turnover of EGP 50 million in the year 2000.

Dr. Khaled Said Salem.🇪🇬

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