Spain

UX Design

UI/ Visual Design

Product Design

Duurii Ma

Product leader

Product strategy

Brand strategy

Product roadmap

Figma

Transforming founder visions into Captivating BRANDs, craft digital brand experiences that convert with strategy & world-class design 
Crafting Exceptional Brands, Digital Experiences, and Products 

→ Brand strategy
→ Branding and Identity
→ Marketing websites
→ Product Design (SaaS, mobile apps, UX/UI)

MVP design of VTO (Virtual Try-on)
Talent management platform
UI & Design system for Analytic Dashboard

Led the rebranding collaborating with marketing and graphic designers 
Brand strategy, Brand identity, and product messaging
Created scaleable Design system that can produce 
Pitch Deck, Product Presentation and Product Branding

Led the inception and execution of a Asset management and collaboration platform for the 3D garment Production Process. 
Wrote knowledge base articles
Jira user story, Jira project management

MVP Asset management and collaboration platform for the 3D garment Production Process.
MVP Prototype for Wholesale with an all-in-one virtual showroom, Linesheet

Liferay is enterprise-level software company
DESIGN SYSTEM: contributing to the design system team, designing and documenting UI patterns, components, and guidelines, facilitating alignment among designers, gathering requirements, and translating them into scalable design.

PRODUCT DESIGN: Worked with the Document & Media team, designing and shipping the Document preview feature. created key user flows, wireframes, prototypes, and UI specifications.

Brand Identity, Website and landing page Design for diverse clients in marketing agency
Including property developers, influencers, e-commerce brands and authors

Designing DC2 Brand & Web experience: helping businesses elevate their brands through
Brand identity design
Clarity Focus, Brand messaging 
Web and E-commerce (Squarespace)
Elevated lifestyle brands: Luxury event management, beauty, fashion and wellness etc

I intentionally took a career break from Fashion to venture into Tech

Since a young age, I harbored aspirations of becoming a fashion designer, immersing myself in the realms of design, fashion, and culture. I pursued my dreams by studying at the finest fashion school and delving into the intricacies of high fashion. However, in 2014, the rapid pace of technological innovation altering the world caught my attention, sparking a curiosity within me.

Subsequently, I shed my fashionista identity (not forever)
donated most of my belongings (designer items)
I embraced minimalism and meditation, embarked on a journey of continuous learning.
It wasn't just a career shift for me—it was a deliberate leap into uncharted territory driven by curiosity and a thirst for growth.

Contribute to the design process to support creative director fabric selection, pattern creation, and garment construction.
Conducting trend research and analysis to stay ahead of industry

Offering personalized product consultations to meet the unique preferences of discerning clients. Keeping up with a fashion trends and product knowledge to provide expert advice to clients.

Duurii Ma🇪🇸

About Duurii Ma

Expertise

Sessions with Duurii Ma