Romania

M.Sc.

High School

✊🏿🏳️‍🌈 Diversity & Inclusion

Ecaterina Moraru

Senior UX Designer

Developing a unified Desktop UI strategy and the Innersource contribution model for Desktop applications' UI. Strengthening collaboration across multiple groups and business units to standardize the Harmonized Desktop guidelines.

Leading the user experience transformation of ADI Evaluation Studio into the preferred cross-platform solution for hardware component evaluation.

My role extends to managing 9 product designers within the "Software & Digital Platforms" (SDP) group at Analog Devices (ADI) in the semiconductor industry.

Discovery process for the redesign of ACE (Analysis | Control | Evaluation), a mature and extensible desktop software platform. ACE is facilitating the evaluation of a wide range of hardware products within Analog Devices' portfolio.

My role extends to people managing a team of 6 product designers within the "Software Product Experience" (SPX) group, part of the "Software Engineering Solutions" (SES), and later the "Software and Security Group" (SSG) unit at Analog Devices (ADI) in the semiconductor industry.

Managed a team of 8 product designers, as part of an extended international team of 20, that tackled the Continuous Discovery process across multiple initiatives for the "Customer Tools Experience" (CTX) group, in the "Global Marketing & Digital Transformation" (GMDT) unit for ADI's Customer Office, in the semiconductor industry.

I've also been part of the team that initiated the Design Operations efforts (with a particular focus on ResearchOps), establishing the research repository, taxonomy, processes, templates, tools, and career paths. Optimizing my team's processes led to a swifter onboarding process and accelerated learning paths for the junior colleagues.

Part of the "Corporate Marketing & Customer Experience" (CMCE) unit, upgrading the digital evaluation tools experience for the ADI vLab platform.

Responsible for the Discovery process, proposals, and initial prototypes of a content platform for electrical engineering Reference Designs.

Contributed to the web-based experience definition for Analog's vLab digital evaluation tools.
Organized, extended, and supported vLab's Design System.

I've iterated on multiple proofs of concept, supporting 3 teams, comprised of 25 software engineers and 2 designers. We have been designing from scratch for the Anylyze product, the next-gen no-code mobile-first platform for data processing: from concepts to facilitating design sprints, from developing the design system to usability testing.

I've also consulted for the Optymyze platform, helping on their established low-code business process automation cloud platform for Sales Performance Management.

Led the user experience across all the products inside XWiki's ecosystem. I've designed tools and services that bridged the open-source nature of the community with the professional enterprise target. 

My contributions drove doubling the active installs and generating a 2x increase in product revenue between 2015 and 2019. This helped XWiki transform as the primary open-source alternative to major industry players like Atlassian Confluence and Notion.

Managed a team of 5 developers in assuring a consistent user experience across 20 most valuable applications selected from over 600 open source community extensions.

Part of the Core Product Team, I've proposed and integrated into the XWiki Platform, the Bootstrap framework with LESS support. The result was the Flamingo Skin, a responsive HTML5 skin that evolved into the platform's most successful and extensible skin system, being the default skin for more than 7 major versions. The Flamingo Skin extended the concepts of Color Themes, Icon Themes, UI Extension Points and Skin Layouts inside XWiki.

Intern at XWiki's Paris Office creating XWiki's Colibri skin. The Colibri Skin introduced the concept of a lightweight, easily customizable skin inside XWiki.

Early adopter and practitioner of user experience in its nascent stages, I've pioneered open design activities for XWiki Enterprise, an open-source scalable platform for developing collaborative applications. I've designed all the core features like Application Within Minutes, Extension Manager, Search, Rights, Activity Stream, Administration, Workspaces, etc.

Redesign project “XWiki Watch: UI & Ergonomics Improvements”.

Pioneered teaching "Human-Computer Interaction" laboratory at the Computer Science Faculty, for 3 semesters, to Software Engineering specialization Master students.

Web Designer for a banking application, using ASP.NET Themes and Skins.

Ecaterina Moraru🇷🇴