United States

Graphic Design

UX Design

Certification UX Design Career Track

Bachelor of Fine Arts

Ed Parks

Freelance Designer

Communication

Problem-solving

Empathy

Team player

Branding

Figma

Adobe Creative Suite

ChatGPT

Stakeholder management

Collaboration

Presentation skills

Conflict resolution

Leadership

Brand strategy

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Understand the process of training, motivating and directing your team members.

Managing people

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

Strategies for maximizing your design internship or co-op program.

Getting the most out of my internship

Tips for transitioning into a new role or company.

Changing roles

How to successfully prepare and position yourself for a job promotion?

How to get promoted

How to ask for a promotion and negotiate for salary raise?

Negotiating a job offer

How to think about design career paths and what progression looks like for designers?

Design career path

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Practice HR, technical and behavioural interviews with mentors.

Practice mock interviews

Best practices for running productive design critiques.

Running effective design critiques

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

Tips on how to work and collaborate with designers.

Working with designers

Ways and resources to improve your design skills.

Improving design skills

I am working as a Product Designer with a Product Manager and two Developers to ship a product within eight weeks.

Amintro is an online social platform and information hub exclusively
for those 50+ interested in expanding their circles of friends. I teamed
up with the founder and other UX designers to develop onboarding
for businesses and users that was more intuitive and easy to use.

Devised a sitemap for Amintro for Kids, Seniors, and Businesses. 
Created user flows for businesses and users: designed mid-fi and hi-fi 
screens for prototype and usability testing and document issues.

Foresight-budgeting App.  August 2021-June 2022
I was the sole UX designer and responsible for everything. I employed The Design Thinking Method of Empathize, Define, Prototype, and Test. I started to research competitive analysis and then created a screener survey; I then conducted interviews and synthesized the research to develop a problem statement. I started defining the problem with low-fidelity and high-fidelity screens, performing usability tests, and making revisions after each round.

GalleryPal  Five Day Design Sprint
Synthesized research for GalleryPal, identified pain points, conducted competitive analysis, mapped out user flows, sketched a storyboard, created a prototype, and conducted usability testing to validate and reiterate.

Strategic partner for clients; ensured a deep understanding of 
their market and business sectors and their specific challenges
and opportunities. 

Led all phases of design initiatives, including delivery. Developed 
core creative ideas to build their brand across multiple touchpoints, 
including business metrics. Collaborated across teams and agencies 
for deliverables.

Responsible for designing integrated campaigns inserts, handbills, 
posters, logos, and other retail promotions for ALDI Supermarkets.

Created production-ready designs and layouts for General Motors,established the look/voice/tone for campaigns. I shared the campaign plan through designed presentations to internal teams and stakeholders.

Utilized buyer research and sales data to create targeted, 
impactful designs, resulting in double-digit sales growth.

Drove powerful brand strategies that incorporated traditional and 
multimedia platforms an integral part of PNC Bank’s conceptualization and launch of “Virtual Wallet,” an online banking tool aimed at Generation Y. Established and managed strategic relationships and 
brand standards with partner agencies.

This campaign exceeded the client’s acquisition goal by 172%.

Developed intimate knowledge of client brands, products, and target demographics.

Collaborated with copywriters on the creation of unique concepts that incorporated
traditional and innovative strategies in alignment with advertising and marketing goals.

Directed and executed assigned projects with oversight for photo shoots.

Ed Parks🇺🇸

About Ed Parks

Expertise

Sessions with Ed Parks

What mentees say