United Kingdom

Product Design

UX Design

UI/ Visual Design

Bachelor of Arts (B.A.)

A-levels

Edward Lake

Lead Product Designer

Usability Testing

Product strategy

Qualitative research

Communication

Collaboration

Problem-solving

Time management

Empathy

Team player

Stakeholder management

Leadership

Affiliate marketing

Branding

Design systems

Illustration

User research

Product roadmap

SurveyMonkey

UserTesting

Webflow

Asana

Balsamiq

ChatGPT

Figma

Framer

GitHub

Google Data Studio

Notion

Adobe Creative Suite

Adobe After Effects

TTC is a family of 42 travel brands incl. Trafalgar & Contiki. Its tours operate in every continent apart from Antarctica.

Currently leading a team of three, focusing decisions on UX/CX while designing products from inception to execution, which will serve over 2 Million+ guests a year.
Operating as the communication line between Brand Marketing, Content Teams, Analysts, QA's, PM's & the Product Owner, covering project-wide knowledge while building a multi-brand design system & collaborating closely with engineers in an agile environment. Implementation of system thinking has reduced technical debt for both designers & our multiple development teams.
UX design from the ground up, including all flows, industry and competitive analysis & wireframes.
Help conduct workshops and design sprints, consult with stakeholders for business requirements, interview users for testing and research, and conduct remote usability tests.
Prototyping at varying fidelities and presenting carefully designed solutions, while validating experimentation with robust data.
Other projects include collaborating on improving the Booking engine experience, with e-commerce business analysts improving how the user navigates the booking process.

Marketing agency working with precision B2B campaigns and targeted networking events for technology and service industry. Involvement with projects across the company’s portfolio of different brands for tech clients in the USA, UK and throughout Europe.

Launching bespoke Umbraco / WordPress sites. Web design & front-end development (HTML and CSS): landing pages, microsites, newsletters, maintaining & updating websites.
Working in concert with clients to provide an iterative & human-centred design process to the possibilities of a new revamped website or landing page. Led new brand identity and UI design of new marketing portal site for Digital Centre.
Delivered a wide variety of marketing material & produced digital marketing campaigns - including brand identity, websites & landing pages, mobile apps, emails, social media posts, banners ads, animations, Illustration & more to clients spanning different industries. Including IBM, Adobe, Dell, Google Cloud, RackSpace, Sitecore.

Responsible for testing and subsequently adjusting new product launches before public accessibility, necessitating close attention to detail. Key role in wireframing and working with external dev agency to launch: Airpinion.com an Airport reviews, ratings and rankings website and iOS app.
Introduced a live blogging platform to the company website enabling the editorial team to blog from important industry events; this became the company’s most valuable advertising space.

• Freelanced in the creative industry whilst working in retail; nurtured multitasking skills and working to tight, overlapping deadlines.

• Collaborated with clients – ranging from musicians to independent companies - to ensure the creation and attainment of a brief they would be happy with. 

• Directed the short film, “Engaged”, premiered at the critically acclaimed Threshold Festival in Liverpool and a short documentary about Liverpool artist, Joan Wallesey.

• Responsible for full production of music videos for ‘The Chill pt. 2’, ‘Always Golden’ and “Sugar Loaf” for artist Golden Fable; camera operator music video “New Style Rocka” for Band Sonic Boom Six.

• Filmed and edited the final degree shows of undergraduates work at LIPA, including British singer-songwriter Dan Croll.

Edward Lake🇬🇧

About Edward Lake

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