France

Branding and Identity Design

Product Marketing

Engineer's degree

Ekaterina Pototskaia

Innovation Marketing Manager

Usability Testing

Quantitative research

Product strategy

Qualitative research

Communication

Collaboration

Time management

Critical-thinking

Empathy

Team player

Organisation skills

Presentation skills

Project management

Brand positioning

Brand strategy

Branding

Forecasting and reporting

Market research

Marketing strategy

Product roadmap

Together with technical teams we are exploring existing or territories, in order to find strong insights, create a new product concepts, that may solve this insights. 
We are looking on the different territories, launching the studies, testing technologies. Overall, the most exciting job I ever did! Not to mention that the team, I'm proudly part of - true innovators at hart. Curios, professional and brilliant.

Worked with 2 brands Tefal & Moulinex Electrical Cooking SDA range (Multicookers, Electrical grills (Optigrills), bread/steam/sandwich makers, fryers & airfryers (100 SKUs). 

Classical product marketing job.
Portfolio management: Products rice & market positioning, channel management, marketing communication, B2B promo offers. 
Product development for multicookers (collaboration with factory), recipes book development (collaboration with chefs, food photographers & designers).
New product launches.
Constant sell in & sell out analysis & action plans.

I have worked for different kind of business from medical organizations to Fine Art Gallery. My professional interest was to learn the new markets, consumers behaviour & how to grow the small local business quickly with limited advertising budget. Created several marketing strategies, branding, rebranding & it's implementation.

Learnings:
- I can quickly learn about new business & understand consumer behavior even if it's complex & high competitive market such as stomatology; 
- Can manage the team of designers, SMM-specialists & web - designers remotely;
- Can teach about marketing others, 
- Can facilitate strategic meetings for others.

Responsibilities:
- Managed the product range (22 SKUs), the category P&L & BBI;
- New products Launch (Project management)
- Global Strategy localization & Local Strategy development, implementation;
- Constant consumer behavior learning & insights research (with the Agencies & in-store observation);
- Sales Training materials creation & implementation: Video materials "How to sell the product", "how to work with consumer", "key features", etc. Also work observation (Mystery shopping);
- Global claims & materials adaptation;
- Competitors monitoring (online; in-store visit)
- Influencers product seeding & test-drives 
- Approvals with legal, document flow (agreements, tender list), daily communication with HQ, etc

Successful projects: 
2018: 1) Dyson Cyclone V10 Launch; 2) 360 - campaign in Sheremet'yevo with Pop Up Demo Store, 3) First federal TV campaign 4) Black November.
2017 - Dyson Hot+Cool Purifier Launch; 30 - Household Purifier test drive & Study with Allergens & pollutants; 2-days Dyson Academy for in-store sales.
2016 - Instagram bloggers seeding, Dyson Humidifier test drive & insights research conducted. 

Can Do:
- Negotiate & communicate with different people;
- Different beautiful & logical presentations PP & Keynote quickly;
- Communicate, Write & Present in English & Russian;
- Branding: create brand platform, values, identity (with designers), naming & claims;
- Manage others, know the non-financial motivation tools;
- Manage projects with local & international participants;
- Bring work to a conclusion;

Responsibilities: 
1.	Development and realization of 1 - year and 3 - year Marketing Strategy.
2.	Lead generation (both online and offline).
3.	Seeding projects – product installation in high football places in order to raise awareness and generate sales among the target audience.
4.	Case studies writing; articles writing. 
5.	POSm & end – user communication materials creation & production. I spent hours in washing rooms watching after how people use the hand dryers & asked them what struggle them to use it. 
6.	Media campaigns planning and realization. Close work with the media agency, improved budget spend & key words increased inbound calls from 20 till 120 per month. 
7.     ROI calculation implementation.

Sergio Mora

Principal Service Designer

Ekaterina Pototskaia🇫🇷

About Ekaterina Pototskaia

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