Indonesia

Sales

Business Transformation

Business Development

Novosibirsk State University of Economics and Management

Ekaterina Shadrina

Founder & Commercial Systems Consultant

Communication

Collaboration

Time management

Empathy

Organisation skills

Presentation skills

Customer service

Leadership

Business intelligence

Deal strategy

Partnership

Relationship management

Sales plan and process

Negotiation

Airtable

Asana

Canva

ChatGPT

HubSpot

Miro

Notion

Salesforce

Trello

Helping agencies and B2B service companies build scalable sales organizations and commercial systems.

Areas of work include sales strategy, CRM implementation, pipeline management, forecasting, sales process design, hiring and onboarding salespeople, revenue operations, and sales leadership development.

Worked with 50+ companies across digital, media, professional services, real estate, and financial services.

Led B2B sales teams within Yandex Advertising.

Responsible for revenue growth, team management, client development, sales strategy execution, forecasting, pipeline management, and performance coaching.

Worked with large and mid-market clients across multiple industries and developed expertise in complex B2B sales and commercial operations.

Managed B2B sales and business development for local and regional clients.

Built expertise in prospecting, negotiation, account development, client retention, and consultative sales.

Consistently exceeded sales targets and developed a strong foundation in sales processes and customer relationship management.

Ekaterina Shadrina🇮🇩

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