Singapore

Graphic Design

UX Design

UI/ Visual Design

Service Design

Customer Experience (CX)

UX writing

Interaction Design

UX Testing

UX Research

Bachelor of Fine Arts (BFA)

Diploma in Business

Elena Cheong

Experience Design Lead

Usability Testing

Product strategy

Critical-thinking

Empathy

Team player

Organisation skills

Project management

Design systems

Product roadmap

Adobe Illustrator

Figma

Research and facilitate organisation-wide journey mapping activities to identify opportunities and uncover pain points for staff and guests. Involved in gathering requirements, scoping, and creating product backlog for future digital products.Facilitate and advocate design thinking methodology through working with different teams to ideate on both staff and guest experiences to achieve commercial viability, productivity, and sustainability.

Provide e-commerce optimisation opportunities, UIUX insights, and support for countries in the APAC region inclusive of Singapore, Malaysia, Indonesia, Philippines, Brunei, Australia, and New Zealand.Project manager for Asia Pacific Point-of-Sale pilot lab involving multiple vendors and franchisee stakeholder groups. Played role as Product Owner and Business Analyst, ensuring that the project goals are met and communicated, as well as gathering and documenting requirements.

As part of the Customer Experience team at Accenture Interactive, we help clients across industries such as Public Service, Utilities, Financial Services and Retail, uncover customer insights through customer interviews, persona creation, ideation workshops, and customer journey mapping before delving into the web/app solution as part of our clients' digital transformation efforts. This process is also undertaken with an agile scrum approach where the design is continuously optimised through rigorous prototyping and testing before development work is done. As a visual designer, I was also responsible for documentation of branding and experience guidelines for the various web/app solutions.

• Project manager and lead designer for inaugural charity ball for voluntary welfare organization• Pitched concepts to corporate clients• Assisted with actual day event coordination• Liaised with client and vendors for various projects• Designed and development of website on Wordpress platform

•  Conceptualizing window display for mall promotion•  Create social media banners and artworks for international men's grooming products•  Create technical vector drawings for multinational company•  Created debut Electronic Direct Mailer for ongoing event

• Ushering guests for seating at various performance venues• Checking guest counts for non-ticketed events• Performing venue checks before and after performance

•  Design of event collaterals such as booklet and posters for Nanyang Technological University School of Art, Design and Media•  Design of personalized Christmas greeting cards•  Design of online publicity materials for Art Studio•  Design of corporate collaterals for Africa Southeast Asia Chamber of Commerce•  Design wrapping papers for sale at Ameba

•  Retail sales associate for roadshow at Paragon Shopping Centre•  Performed cashiering duties and checking of stock•  Involvement in introducing, up-selling and cross-selling of products

• Designing wedding stationery and corporate print collateral• Preparation of final artwork and press-checks• Organization of wedding reception schedule, event order and checklists• Liaison between suppliers and clients• Assistance with actual wedding day coordination

• Provided customer service through introduction of new items as well as cross-selling of products• Cultivated an eye for detail in gift-wrapping• Organization of stock and display of products

• Acquired up-selling and cross-selling skills in taking food orders• Ushering and introducing guests and VIPs to tables/private rooms to the award-winning restaurant• Responsible for taking table reservations at the Grand Hyatt Restaurant Reservations Call Centre• Gained valuable experience in the front-end service and back-end logistics of the service industry

Elena Cheong🇸🇬

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