Elena Ostanina🇵🇹
Product Marketing Manager at Goodnotes
About Elena Ostanina
Product Marketing Manager at Goodnotes
Hi! I'm Elena, a B2B marketing manager with 11 years of experience. Currently, I work at Goodnotes as a Product Marketing Manager. I specialize in product marketing, partner marketing, and influencer and community marketing. Throughout my career, I've gained experience in startups, agencies, and growth-stage B2B companies, and spent 4 years as a Head of Marketing, where I led a 10-member team.
I am also a Product Marketing Alliance Ambassador and the host of the Product Marketing Community in Lisbon.
Feel free to reach out if you'd like guidance in any of the following areas: — GTM strategy and Product Marketing: validating GTM or building one from scratch (target audience, positioning, messaging, channels, and budgeting) — Partner Marketing (defining partner segments, acquisition strategies, and co-marketing initiatives) — B2B Influencer Marketing (how to start, measure, and craft strategies for management) — Community Marketing for B2B (whether you need a community and how to integrate with existing ones)
I’d be happy to be your marketing buddy to help address any challenges or concerns you might be facing with your projects, and make you more confident in presenting your ideas to C-level executives. Feel free to reach out to me!
Expertise
Sessions with Elena Ostanina
- Roast Your GTM Strategy (30 min): Feel free to bring your questions about your GTM Strategy. Provide some input while booking a session (draft, assets, questions, your product, market, audience, approach) so I can review it in advance.
- Mentorship Session (30 min): Mentorship session
What mentees say
“Elena listed intentively and provided actionable recommendations to help me identify the real problem I was having. She helped me figure out that I didn't have a strategy problem. Rather, I didn't understand the problem I was trying to solve.”
“Elena helped me understand how to present myself better during interviews. She provided constructive feedback that I was able to apply to 3 interviews already!”
“It was a pleasure speaking with Elena. It's the first time I've had a session through ADP, and it definitely exceeded my expectations. I was looking for advice and guidance in my professional career, and Elena gave me several tips and recommendations. Furthermore, she helped me with a very useful career plan for my next steps.”