Portugal

Digital Marketing

Product Marketing

Master's Degree

Elena Ostanina

Product Marketing Manager

Tone consistency

Quantitative research

Partnership

Qualitative research

Critical-thinking

Presentation skills

Affiliate marketing

Brand positioning

Community management

Content research

Influencer marketing

Budget management

Market research

Marketing strategy

User research

SurveyMonkey

Zapier

Amplitude

ChatGPT

Miro

BambooHR

In this role, I’m responsible for developing and executing GTM strategies to expand the Usercentrics ecosystem of CMS integration partners, positioning the integration as a key component for website owners to collect user data through a compliant consent banner.

I'm also responsible for the ICP, crafting the strategic narrative and messaging for the integrations, and lead partner activation and promotion initiatives to drive more installs and activations of Usercentrics Apps within leading CMS platforms like Wordpress, Wix, Duda and Shopify.

Travelpayouts — a travel partnership platform for travel content creators, provides affiliate tools for recommending travel brands and earn on it.

I developed and implemented Go-to-Market marketing strategies, demonstrating a successful track record in entering international markets (US, Canada, Europe, and Australia). Specialized in targeting the segment of travel content creators. Led the team of 8 marketing managers.

Results within a 2-year in target segment include:
— 5x increase in Paid Customers
— 6x growth in Annual Revenue
— 13x boost in Brand Awareness

Key Achievements:

1. Achieved Product-Market Fit in 1,5 years by developed and executed GTM Strategy within the travel content creators segment enabling entry into new markets (US, Canada, EMEA, and Australia).

2. Brought a new AI-based automation product to market. Pitched with Sales team the new product on the conference and validated the proof-of-concept. Organized GTM for the beta launch, defined the ICP, validated value proposition and messaging. Successfully achieved the target in initial users, collecting valuable feedback for the Product team.

3. Increased 5x Paid Users YoY by enhanced product messaging and positioning, revamped homepage tailored for content creators, and consistently adopted and implemented across all channels including the onboarding and user flows in the product.

4. Increased x12 organic positive mentions about the product by organizing a marketing campaign “Blogxiety”, appealing to bloggers' anxiety. Gained 2,000+ creators as attendees on the online event, and led the promotion through Influencers, Content, SMM, PPC, PR, Email channels.

5. Established the Creator Partnership Program from the scratch, empowered top level partners and influencers to become ambassadors of Travelpayouts. Produced 50+ influencers integrations in 6 months, increased 5x lead flow and reduced the cost per PQL (Product Qualified Lead) by 63%.

Led the GTM Strategy of the Amplitude analytics platform as an exclusive reseller in Eastern European markets.

Results:
— +280% amplified brand awareness of Amplitude 
— x2 the number of Amplitude enterprise-level clients
— +40% YoY increase in the agency's gross margin by the end of 2021

By the close of 2021, the Eastern European market evolved into a TIER-1 priority within Amplitude's Global marketing strategy. Product analytics services became one of the TOP-3 the most profitable services at the agency.

Key Achievements:

1. Established and led the marketing team of 3 people: Product Marketing Manager, Content Marketing Manager, and Brand Manager.

2. Implemented an ABM strategy, enabling the Marketing team to generate new leads for Amplitude sales, fill the sales pipeline, acquire and engage decision-makers in targeted companies.

3. Founded the Amplitude Insights community on Telegram, reaching 1,500 members in a 1 year, including CPOs, product analysts, and product managers from targeted companies. This community has become an exceptional support network for Amplitude users, where Adventum's team operating as expert consultants.

4. Orchestrated content marketing and lead generation programs, including participation in 3 analytics conferences, conducting ~20 webinars, co-marketing activities with TOP-clients and leveraging various channels such as SMM, PPC, and email marketing.

1. Managed a production team and assigned tasks across various channels such as PPC, Display Ads, Web Analytics, SMM, and Influencer Marketing. Monitored implementation and controlled KPIs to ensure team success.
2. Created media plans, with an emphasis on testing new platforms, tools, and hypotheses.
3. Prepared tender proposals, including digital strategies to attract new clients to the agency.

Results:
1. Successfully managed clients in real estate, fintech, and edtech industries, handling budgets of up to $400,000 per month per client.

2. Participated in two winning tenders, showcasing my ability to develop and implement effective digital strategies for new clients.

3. Successfully increased a client's marginal profit by exceeding the annual plan by 78%, after they transferred +3 new products for the agency's promotion.

4. Designed and implemented an agency-wide reporting system and presentation standards to ensure consistency and accountability.

5. Achieved 3rd place in the marketing contest Tagline Awards with the case study, "How a Developer Can Reduce the Cost of a Lead on Facebook and Instagram by 30%."

6. Promoted from Project Lead to Senior Project Lead after just 1.5 years and subsequently to Chief Marketing Officer after 1 year.

Elena Ostanina🇵🇹