United States

Service Design

UX Testing

UX Research

Service Design Research

Bachelor of Arts (BA)

Doctor of Public Health (DrPH)

Elham Ali, MPH, PMP

Researcher, The Opportunity Project for Cities

Communication

Collaboration

Problem-solving

Empathy

Presentation skills

Customer service

Project management

Advanced data analytics

Asana

Hotjar

Mailchimp

Lookback

Built quantitative models of low-GHG technology deployment, work with businesses to help them understand their climate impact, and develop data science tools to advance sustainability.

This includes developing technical solution models of low-GHG technologies and relevant markets through secondary research and engaging in peer review of one another’s models.

- Currently modeling and computing greenhouse gas emissions for food items with climate data labels in JHU dining site menus. Using World Resource Institute resources and datasets to calculate emissions for each food item as part of a grant-funded climate data label intervention to provide data for climate impact assessment and contribute to sustainability efforts in dining choices at Johns Hopkins.
- Performed statistical analysis with Food + Planet to gain insights from a national survey on sustainability's role in dietetics and nutrition. Used Python for data cleaning, organization, and transformation, applying statistical methods, including handling missing data to extract key insights from 1,500 survey responses. Collaborated with leadership to frame stories and narratives and co-authored a publication. Currently strategizing for longitudinal data analysis and dashboard development.
- Led a research project with Meatless Monday to understand how MM compaigns are implemnted in communities across the US. Conducted extensive qualitative data collection and analysis, including digital cultural probes and participatory interviews, to understand campaign impact in diverse cultural contexts and dietary habits.

The Opportunity Project for Cities (TOPC) is a 22-week design sprint partnering city governments with tech experts and community organizations to develop equitable, open data tools that address a local challenge. 

- Spearhead and advise the integration of research and data equity methods and strategies to build public servants' competencies and confidence to address local challenges and community inequities in local government projects from participatory research methods to evidence-based testing and measurement.
- Lead comprehensive program evaluation, analyzing surveys and interviews by completing descriptive, exploratory, and inferential analyses, and developing a dynamic R shiny dashboard and Quatro reports. Deliver actionable recommendations that enhance program effectiveness and data-driven decision-making
- Conduct human-centered design workshops and learning sessions, coaching teams in antiracist design principles, leading to four successful product launches.

Lead research initiatives to empower clinicians at the point of care in private practices and community health centers and engage patients equitably and in culturally and linguistically appropriate way.

Advising Pima County Health Department on the OMH-funded $4M Advancing Health Literacy program to enhance equitable community response to COVID-19, intended to implement COVID-19 vaccine acceptance and disease mitigation strategies using human-centered design and behavioral science.

Managed a portfolio of 15+ projects and teams of 30 designers, researchers, and content strategists to impact Covid-19 vaccinations and testing with local and state government partners. Led campaigns in health education, communication, literacy, research, and design in a 6-month residency.

Spearheaded health equity projects including the COVID-19 communications toolkit from a health equity lens, accessible to the public: www.usdigitalresponse.org/our-projects/covid-communications-toolkit/

Coaching students in select courses: Design 101, UX Research & Strategy, UX Interaction Design, and Career Services. Learn more here: https://trydesignlab.com/elhamali/

Designed the software infrastructure and led an engineering team to deploy a product to market in a scrum environment. Peacefully won the award of the most innovative idea at EndWell conference 2018 and was successfully accepted into the OnRamp Insurance Accelerator ($100k seed investment).

- Led the successful renewal of an RFA competitive federal grant for the $1.6M NY-statewide Clinical Education Initiative in HIV, HCV, and STD.
- Influenced the direction of social media and marketing campaigns and analytics for YGetIt?, an education-entertainment project that receives an annual reach of 700k+ comic view.
- Re-designed YGetIt?'s website to increase web and mobile engagement with HIV-affected youth aged 18-35 in New York. This resulted in 100% increase in comic book orders and web traffic. Performed sentiment and thematic analyses on Tested comic social media and marketing channels resulting in action-oriented recommendations.

In one year, enabled AmCham to become the #1 powerhouse in building economic and investment relations between the US and Bahrain, under the US-Bahrain Free Trade Agreement (FTA) by implementing a new Enterprise Data Warehouse using ETL, resulting in membership growth by 30%.

A health experience strategy and research consultancy that aims to impact public health and healthcare outcomes through equitable, human-centered, evidence-based design and research: www.elhamyali.com. 

Clients include but are not limited to Pima County Department of Health, New York State Department of Health AIDS Institute, Tyson Foods, Nestle, Bureau Veritas, ICAP at Columbia, Boston Scientific, Avocado Mattress, SureConsent (Cedars-Sinai Accelerator powered by Techstars 2018), and more.

Notable Achievements:
- Managed a rebranding merger and acquisition of six companies for a $50B publicly-traded company, resulting in over 500 collaterals rebranded with targetted communication plans.
- Wrote proposals for a county health department that a national foundation conference accepted, converting to ten new partnerships for a novel health equity learning collaborative. 
- Led COVID-19 crisis response and health equity research interventions, program evaluation, web and mobile design, and communication campaigns with 19 local and state governments.

Elham Ali, MPH, PMP🇺🇸

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