United States

Branding and Identity Design

Customer Experience (CX)

Branding

Digital Marketing

Content Marketing

Offline Marketing

Project Management

Content Strategy

Content Creation

Professional Certificate Programs

Ellen Deckij

Marketing Manager

Social media marketing

Partnership

Critical-thinking

Empathy

Organisation skills

Conflict resolution

Stakeholder management

Leadership

Project management

Brand positioning

Brand strategy

Content strategy

LinkedIn writing

Marketing strategy

Viral marketing

Salesforce

Tableau

Tiktok

Trello

Youtube

Canva

ChatGPT

Facebook Ads

HubSpot

Instagram Ads

Miro

Google Analytics

PowerBI

Time management

Problem-solving

Campaign execution & analysis

Content creation

Influencer marketing

Market research

Relationship management

Referrals

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Making remote and globally distributed teams work for you and your needs.

Working remotely

Learn essential burnout prevention techniques and replenish physical and emotional energy.

Managing burnout

Understand the process of training, motivating and directing your team members.

Managing people

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

Steps to building and maintaining a strong, cohesive and effective team.

Building an effective team

How to determine what is a good balance of skill sets for your organization's needs

Building balanced teams

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Practice HR, technical and behavioural interviews with mentors.

Practice mock interviews

How to ask for a promotion and negotiate for salary raise?

Negotiating a job offer

How to think about design career paths and what progression looks like for designers?

Design career path

Best practices for running productive design critiques.

Running effective design critiques

Manage team expectations and get the most out of your meetings.

Running effective meetings

Brazil is the top 5th country in chocolate consumption, a significant market valued at USD 4.04 billion. Product innovation is one of the strategies to bring incremental volume and growth to the category.

Projects:
• Portfolio management for Global and Local brands
• Seasonal innovations, Easter
• Agile Methodologies, launched within 3 months.
• Product launch in Argentina, Brasil, Chile, Paraguay and Uruguay.

Responsibilities:
• Assist in defining the innovation roadmap for mainstream, seasonal and luxury chocolate portfolio for Latin America.
• Building and execute Strategic Plans that maximize long-term potential of the brands
• Lead innovation development with cross-functional team from concept to opportunity assessment through launch.
• In-depth market, competitive and brand analysis to assist in formulating innovation strategy within a fast-moving consumer packaged goods category.
• Lead qualitative and quantitative market research briefing, making recommendations for innovation and renovation projects.
• Partner with Finance and Trade Marketing to ensure profitability of product innovation and trade units.
• Work closely with Category Management and Trade Marketing to develop compelling sell-in stories and toolkits to ensure customer acceptance of innovation.
• Build and effectively influence business activities and projects, including gaining alignment from key partners and decision-makers.
• Build a high-performance environment and a culture of collaboration and innovation with partners and marketing counterparts.

Lacta is a leading chocolate brand in Brazil, captivating consumers with its diverse range of products in various segments (Tablets, Candybars, Confectionary, Wafers, Variety boxes and Easter Eggs). Lacta has become synonymous with mainstream indulgence, joy, and tradition.

Projects:
• 3+ Promotion execution.
• 3+ Promotion report based on business KPIs.
• Merchandising and Sponsorship for Open TV hosts.
• 2+ Renovation product launch and 3+ importing projects.
• Brand new positioning campaign.

Responsibilities:
• Present with confidence to drive brand strategy and products
• Prepare for and deliver presentations that convey a strategic message to large audiences
• Brief and develop marketing assets
• Monitor key trends, brands and competitors’ performance in all markets
• Act as point of contact for brand inquiries and dissemination of brand information and assets
• Take initiative to clarify ever-changing business needs and challenges, and work appropriately with team and cross-functional partners to find solutions
• Maintain an optimized portfolio evaluating product lines on a SKU basis and identifying opportunities to recommend actions that enhance volume and profitability. Demonstrate deep understanding of P&L drivers.
• Prepare periodic business reviews, market assessments and ROI/performance analysis to help develop selling stories, recommend actions to improve business performance and to track and measure results.
• Maintain extensive knowledge of the business to make decisions based on the unique needs of our consumer and/or the category.

Ellen Deckij🇺🇸