Elrid Carvalho🇸🇬
Head of Creative at Mudra Institute of Communications, Ahmedabad, INdia
About Elrid Carvalho
Head of Creative at Mudra Institute of Communications, Ahmedabad, INdia
I've been a copywriter for over a decade and a creative director for the last 5 years. I've been lucky to win a bunch of awards (locally, regionally, globally), done some moderately famous work (locally, regionally, globally, effectively) for some even famous clients. But I count myself most fortunate to have worked at inspiring agencies, stellar creatives and even braver clients in India and Singapore.
Having been part of the advertising industry for slightly over 17 years, I have gotten my hands dirty creating the world’s first social answering machine for Kit Kat; conceptualised a first-of-its-kind 8-meter wide and almost 2-meter tall zoetrope for Airbnb; created and launched Airbnb’s global campaign “Love this? Live There” that birthed a partnership between Airbnb and Disney, I’ve audaciously even put a blind driver in a race car on a race track for Michelin; told a love story between a real woman and a cardboard cutout, and most recently turned entire novels in to 17-syllable Haikus.
Expertise
Sessions with Elrid Carvalho
- Mentorship Session (30 min): General mentorship