United States

Product Marketing

Growth Product Management

Branding

Digital Marketing

Content Marketing

Event Marketing

Account-based Marketing (ABM)

Growth & Product Marketing

Emily Giddings

Marketing

Portfolio

Public Speaking

Communication

Problem-solving

Time management

Critical-thinking

Organisation skills

Presentation skills

Leadership

Project management

Negotiation

Brand strategy

Content creation

Content strategy

Ahref

Airtable

Asana

Canva

Figma

Google Analytics

HubSpot

Jira

Mailchimp

Salesforce

Softr

WordPress

Stakeholder management

Brand positioning

Marketing strategy

Product strategy

• As a Reforge Fellow, I created and shared a highly strategic template that teams can use to validate product ideas and steer toward PMF using qualitative and quantitative data.

• Elevating thought leadership through content generation and distribution, partnerships, conferences, in-house events, social content, and digital product development technology articles
• Developing and maintaining analytics dashboards to deliver ROI transparency for data-driven marketing, campaign resource allocation, and sales-led motions
• Contributing to, capturing, and distributing AI thought leadership

• Engaged competitive analysis, market research, business analysis, and data analysis to optimize product and marketing strategies resulting in 123% increase in subscribers, 41.5% increase in MRR, and 54% in retention
• Built PLG & SLG SaaS content marketing strategy, Go To Market Strategy (GTM), email lifecycle campaigns, and lead generation strategy while optimizing acquisition, engagement, and retention touchpoints across user journeys for D2C/B2C and B2B segments in a marketplace product
• Cross-Functional Team Leadership, Product Management, & Project Management: Created and managed projects and sprints in Jira; established knowledge-sharing databases to enhance strategic communication
• Authored weekly newsletter for 15 months to 8.5K readers with 53% open-rate
• Leveraged quantitative and qualitative customer data from Google Analytics and Fullstory to build relevant customer experiences that drove activation, adoption, and conversion while reducing churn by 29.3%
• Product Development: Used Miro to plot user journeys and marketing touchpoints, built product with no-code tools (Softr & Airtable), and email marketing drips with Mailerlite

• Advocated for high-quality user experience, increased subscriber community 10% MoM
• Engaged copywriting for all marketing touchpoints, including website, app, email drips, and public promotion
• Integrated Customer Relationship Management (CRM) profiles in Softr, Airtable, and Mailerlite
• Strategize, launch, optimize, and report on growth marketing campaigns promoting D2C and B2B products and services
• Analyzed key metrics, including trade-offs, to inform growth and product marketing strategy and advocate for effective resource allocation to reduce CAC

• Engaged digital marketing and email marketing A/B tests to grow an active 2K+ community
• Consulted with clients regarding online advertising & personal marketing campaign management (video, email, social media, online marketing, & Google Sheets)

• Increased Merchandise/Ticket sales by 12% MoM with organic social media marketing & email campaigns for 900+ events
• Scheduled 22 months of nationwide performances, created 13 music videos with 29K YouTube views

• Generated #1 sales revenue in Midwest District and #2 nationwide; led team to record-breaking results

• Collaborated with Kenmore and Craftsman marketing teams to create digital strategy and content that earned an Emmy nomination for "Outstanding Achievement for Interactivity"
• Produced and emceed 40+ Facebook live events

General Mentorship Session

Emily Giddings🇺🇸

About Emily Giddings

Expertise

Sessions with Emily Giddings