United States

Bachelor of Science

Emily Loper

Product Design Manager

Understanding factors that lead to a motivated team - recognition, communication and more.

Keeping team members motivated

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

Steps to building and maintaining a strong, cohesive and effective team.

Building an effective team

Making remote and globally distributed teams work for you and your needs.

Working remotely

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Navigating micro-aggression, getting paid what you are worth and finding a community.

Being a woman in tech

Strategies for maximizing your design internship or co-op program.

Getting the most out of my internship

Tips for transitioning into a new role or company.

Changing roles

How to successfully prepare and position yourself for a job promotion?

How to get promoted

How to think about design career paths and what progression looks like for designers?

Design career path

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Methods and models of exploring, deciding and delivering design.

Building a design process

Ways and resources to improve your design skills.

Improving design skills

Navigating the working relationship with PM's and engineers as a designer.

Working with product and engineering

Ways to provide constructive feedback to team members.

Giving effective feedback

I lead the Connection product design team at Netflix. We focus on evolving and deepening how Netflix members engage with content, with the goal of building loyalty and retention.

Moved back to a lead IC role to drive design strategy and oversee end-to-end cohesion for a major company priority in 2025.

Led a talented team of 5 product designers focused on evolving and optimizing the Netflix new member acquisition funnel to drive organic growth across web, iOS, Android and TV. Also managed design innovation on platform initiatives to maximize efficiency and scale, including our growth design system. Drove design strategy for the first successful redesign of our plan selection experience in more than 10 years, garnering a $49M annual revenue gain.

In July 2024, I stepped in to cover a colleague’s parental leave and lead the Partnerships team, which focused on bringing new audiences to Netflix through partner-billed subscriptions and device integrations.

Defined design thinking and drove innovation for two key business priorities: (1) finding the right pricing model and plan selection experience in different markets across the globe, and (2) developing a strong strategy around monetizing account sharing.

Designed and launched our first few tests encouraging password borrowers to convert to paid members. Lead the design of the Extra Member plan, from initial concepting and foundational research through implementation and rigorous design QA. Challenged the way we design and deliver large-scale, 0-to-1 projects, and developed several new processes for design documentation and socialization.

Led innovation across the global non-member homepage and signup funnel on web, mobile and TV. Was instrumental in concepting, designing, researching, building and testing a diverse portfolio of pricing initiatives, ranging from innovative ways of enabling plan selection to entirely new pricing models.

Helped launch the Netflix Mobile plan in several key growth markets around the world. Spearheaded a key business priority to concept and build Netflix’s first video-forward non-member experience on TV. Designed an upsell experience for new members that drove the largest revenue gain of any project across the entire growth portfolio in 2020, garnering $60M of incremental revenue per year.

Focused on evolving our TV search experience from a utilitarian way of accessing the Netflix catalog to an avenue for discovering and understanding our content. Embraced the challenges and opportunities that come with designing for a range of 10' devices–including smart TVs, set-top boxes, and game consoles–and input methods.

Patented a fresh take on a linear, on-screen keyboard that incorporates floating utility keys (space and backspace) that move with the alphanumeric focus state as users navigate left and right.

Drove several impactful non-member and member initiatives to boost acquisition, improve retention, and increase revenue. Helped kickstart an initiative to design an extensive library of new Netflix profile icons, designed and shipped a very successful feature to enable plan downgrades in the cancel flow, and contributed to early strategy and planning for "aging up" kids profiles as children grow.

Developed a deep appreciation for the delicate balance between business goals and user needs that is paramount when designing for growth.

Led a team of 7 product designers focused on evolving foundational experiences across the entire LinkedIn product ecosystem to create a seamless, end-to-end user experience. Together, we worked across all products and platforms, thinking holistically and horizontally in order to bridge gaps across LinkedIn’s suite of consumer and enterprise products. Primary areas of responsibility included global navigation, notifications, search, bookmarking/saving functionality, and member trust (help, privacy, security).

Played a key role in recruiting for the broader product design organization, and in 12 months, grew my own team from two to seven designers with a range of complementary skill sets and levels of experience.

Focused on reimagining navigation and discovery of all products, and kicked off a major re-architecting of our flagship desktop experience. Also lead design efforts for LinkedIn's first endeavor into native, user-generated video: a venture-mode iOS app called LinkedIn Record that enabled editorially selected thought leaders to easily record and publish topic-driven videos, reach the right audiences, and build influence.

Discovered both a knack for deep systems design and a passion for complex 0-to-1 projects.

Beyond my day job, I operate a one-woman design studio specializing in hand lettering, illustration, and bespoke paper goods.

http://www.littlepowers.house

Segued into product design as part of a concept team tasked with inspiring a visual and interactive overhaul of LinkedIn.com. Later redesigned the desktop homepage before transitioning to work on the consumption experience for LinkedIn’s new flagship mobile app and, finally, global navigation across all platforms.

Fell in love with design as a practice for solving problems and serving people, rather than just a means for making the world a bit more beautiful.

Collaborated with marketing, engineering and product teams to shape meaningful campaigns for major milestones and consumer product launches. Delivered integrated landing pages, responsive emails, print materials, infographics and promotional swag.

Emily Loper🇺🇸

About Emily Loper

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