United States

Content Design

UX writing

Miami University (Ohio)

Emily Waldrop

Senior Content Strategist

Prototyping

Communication

Empathy

Design systems

Video editing

Adobe XD

Figma

GitHub

InVision

Jira

Confluence

Sketch

Led UX content strategy for DemandTec software, a pioneering industry leader that delivers AI-powered price optimization to over 700 customers.

- Recognized as an IBM Design Luminary by design leadership.
- Planned, prioritized, and designed UI text, videos, in-app tutorials, emails, and documentation to help users learn about digital IBM products.
- Spearheaded weekly enablement sessions that support 40+ content designers in the creation of insightful, engaging, and accessible content deliverables.
- Crafted and published style guides, content standards, patterns, and templates for a team of 140+ designers.
- Facilitated agile sprint planning sessions with engineering, design, and product management to prioritize, manage, and schedule content design deliverables.
- Led, trained, and mentored a product team of four content designers with diverse levels of experience and skills to create multi-channel, high-quality content that adheres to brand guidelines.

Emily Waldrop🇺🇸

About Emily Waldrop

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