Eng. Bruna Tavares🇧🇷

Product Manager at Mercado Livre

About Eng. Bruna Tavares

Product Manager at Mercado Livre

Graduated from the first class of Computer Engineering at Instituto Mauá de Tecnologia, Master in Software Engineering from the Polytechnic School of USP with the theme of AI application in Software Requirements Engineering. With more than 7 years of experience in development, management, strategy and analytics of digital products and marketing, passing through different areas at Itaú Unibanco (Network, Individual and Legal Current Account, Itaucard, iti, ion) and today at Mercado Livre in the product of digital marketing technology called Mercado Ads.

More than 5 years of experience as Product Owner and Product Manager of mobile applications and websites in the financial sector, technical evolution of Analytics and work with tools such as: Product Roadmap, Product Discovery and Delivery, OKRs, A/B Testing.

More than 5 years of experience with Agile Methodology using Scrum, Kanban, Safe, Jira, Confluence, Service Now, Ritos Release Planning, Planning, Daily, Retro, Demo, Refinement, user story, BDD.

More than 6 years of advanced experience in navigation data projects (Digital Analytics) for web, mobile and other channels such as ATM, worked with structuring processes and work models, data standards, implementation of digital marketing tools, a/b testing and Analytics (Adobe, Google and Adjust), KPI development for business, tool training, tracking codes, media pixels, app trackers and related topics.

More than 3 years of experience in creating Business Intelligence monitoring dashboards with Analytics tools: Tableau, Amazon Quicksight on AWS, Looker/Google Analytics, Adobe Analytics, Splunk

Expertise

ProductEngineeringData ScienceTechnical Product ManagementGrowth Product ManagementData Product ManagementData AnalysisProduct analyticsProduct strategyProject managementAnalytical skillsAdvanced data analytics

Sessions with Eng. Bruna Tavares

Mentorship Session (30 min): Mentorship session