France

Product Design

UX Design

UI/ Visual Design

Industrial Design

Branding and Identity Design

Branding

Content Creation

Postgraduate degree

Bachelor's degree

Bachelor of Technology - BTech

Enya Manfredi

Product Designer

Product strategy

Prototyping

Communication

Problem-solving

Time management

Critical-thinking

Customer service

Brand positioning

Brand strategy

Content creation

Design systems

Market research

Adobe Illustrator

Adobe Photoshop

Figma

Collaboration

Organisation skills

Making remote and globally distributed teams work for you and your needs.

Working remotely

Navigating micro-aggression, getting paid what you are worth and finding a community.

Being a woman in tech

How to successfully prepare and position yourself for a job promotion?

How to get promoted

How to ask for a promotion and negotiate for salary raise?

Negotiating a job offer

How to think about design career paths and what progression looks like for designers?

Design career path

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Methods and models of exploring, deciding and delivering design.

Building a design process

Managing being the only designer at your company and working with non-designers.

Being the only designer

Ways to provide constructive feedback to team members.

Giving effective feedback

Tips on how to work and collaborate with engineers and developers.

Working with engineers

✦ Working closely with Product Managers and development team to understand the feature requirements, debate various ideas, do whiteboards and benchmarks.

✦ Build a deep understanding of product’s brands to develop design systems, creating UI specifications for engineering to follow.

✦ Identifying and troubleshooting UX problems through heuristic evaluations, cognitive walkthroughs, customer journey maps and card sortings.

✦ Taking ideas from a low fidelity wireframe to interactive prototypes and detailed visual designs, iterating on Figma.

✦ Meet core business and user needs whilst adding creative flair, communicating design ideas using user flows and wireframes.

✦ Run showcases/walkthrough sessions of my designs with stakeholders and engineers.

✦ Work with frontend developers on implementing the features and provide feedback through UI Reviews.

✧ Understand product specifications based on user, market and business needs.

✧  Analysis of competitors and development of improvement strategies based on design rationale.

✧  Develop style guides to ensure a continuous brand experience.

✧ Contributing to and participating in the development of clients Design Systems.

✧  Make sure to create UIs that are accessible and user-friendly, applying WCAG standards.

✧ Build low and high fidelity prototypes in Figma.

✧ Responsible for handoff the prototype documentation to the development team, as well as monitoring its evolution.

✧  Provide recommendations for designing changes and updates.

Designativas' community has grown across the country and now the company has gone beyond the production of digital content, producing its own line of physical products.

As a product designer, my role is to lead the creation and development of these products from end to end, going from trend research, ideation, conception, prototyping, testing, as well as launching and implementation strategy of these products in the market.

Designativas is a community for product design students that shares valuable content about what students need to know about the universe of product design.

My role at Designativas was to manage both branding and content strategies. For that, I developted all brand's visual identity and established the brand's voice tone, wich I used as base for content strategy and design.

I use three disciplines at Marklab for several companies: user experience + content design + microcopy writing.

I guide the creation, distribution, and management of actionable content that helps achieve a specific business objective. Also, I make sure the users find the information they need in a clear, concise and useful way, on both websites and organizations' social medias.

With that, I helped the social media of companies to grow 11 times more, not only in number of followers but in passionate customers and consequent increase in the number of sales.

I contributed to the expansion of the company throughout the country, leading the growth flow to 4 more states. I was responsible for structuring this process and training the new units, which went from 2 to 9. In addition, the main unit's customer portfolio grew more than 350% in the first year.

In short, focused on human relations, I was the main responsible for continuously identify work process improvements, ensuring overall service and solution delivery to achieve quality customer outcomes

This involves strategies on visual identity and tone of voice, as well as research with customers, creating flows, organizing information, prototyping at various levels, testing with users, creating final layouts and monitoring the final implementation. I was also responsible for structuring the service model and training the teams for the client's success.

Enya Manfredi🇫🇷

About Enya Manfredi

Expertise

Sessions with Enya Manfredi

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