United States

UX Design

UI/ Visual Design

Branding and Identity Design

Product Design

Branding

Digital Marketing

Product Marketing

Interaction Design

UX Testing

UX Research

Design Systems

AI Design

St. Francis

Erica | Baked Potato Studio

Owner

Typography

Product strategy

Prototyping

Communication

Collaboration

Critical-thinking

Team player

Accessibility

Brand positioning

Brand strategy

Design systems

Email marketing

Market research

User research

Optimizely

Trello

Webflow

Zapier

Adobe Illustrator

Adobe Photoshop

Ahref

Airtable

Asana

Buffer

Canva

ChatGPT

Figma

Hotjar

HTML

HubSpot

Mailchimp

Monday

Notion

Adobe Creative Suite

Adobe After Effects

Cursor

Midjourney

Time management

Problem-solving

Conversational AI

Conversion optimisation

Usability Testing

Product roadmap

Making remote and globally distributed teams work for you and your needs.

Working remotely

Learn essential burnout prevention techniques and replenish physical and emotional energy.

Managing burnout

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Talk to people who've broken into the tech industry and learn their stories.

Breaking into tech

How to set up the team for success by defining and measuring team's performance.

Choosing metrics and team goals

Best practices for running productive design critiques.

Running effective design critiques

How to define and execute a successful launch and managing stakeholders expectations. (eg. MVP)

Launching new products or features

Methods of prototyping and solution validation. When to use which kind of prototype (eg. Webflow, Notion, etc)

Prototyping methods and tips

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

Tips on how to work and collaborate with designers.

Working with designers

Managing being the only designer at your company and working with non-designers.

Being the only designer

Explore different generative and evaluative research techniques. User research synthesis and presentation.

Conducting good user research

Ways and resources to improve your design skills.

Improving design skills

Navigating the working relationship with PM's and engineers as a designer.

Working with product and engineering

How to create personas, and leverage them in design.

Creating and leveraging user personas

Ways to provide constructive feedback to team members.

Giving effective feedback

Tips on how to work and collaborate with engineers and developers.

Working with engineers

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

Decision making as a software engineer or lead - how to become better at making the right choices

Making better tech choices

Through my design studio, I've helped clients big and small generate millions in revenue through web & app design, branding, and so much more.

- Helped generate multiple 7-figure launches, leading UX/UI design for flagship programs and net-new products
- Reduced design-to-dev handoff by 62% by building and maintaining scalable design systems that unified branding, global components, tokens, and variables, enabling consistent implementation and faster QA across high-traffic product and marketing surfaces
- Improved accessibility compliance by implementing WCAG 2.1 AA-aligned components, semantic HTML patterns, color contrast variables, focus states, and inclusive design standards
- Led 0→1 AI product design for LLM-powered features using RAG, defining content chunking, prompt patterns, and UX/UI interactions to support internal knowledge retrieval, product ideation, and student-facing workflows in programs

Erica | Baked Potato Studio🇺🇸

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