Erica | Baked Potato Studio🇺🇸

About Erica | Baked Potato Studio

Owner at Baked Potato Studio

Howdy! I'm Erica, a product designer from Texas with over 8+ years of experience. I've helped clients big and small generate millions in revenue through web & app design, branding, and so much more. Currently with TribeAI, designing enterprise AI-informed products for Fortune 500–level initiatives to ship LLM-enabled workflows, consumer tools, and applications.

Previously, I was Lead Designer at Marie Forleo, where I progressively led high-impact user experience design across flagship and net-new digital programs and e-learning platforms. I was involved from initial strategy through launch (0 → 1) — spanning user research, branding and identity, UX architecture, prototyping, scalable design systems, and visual design.

Where I can help: Product design + strategy AI product design Design systems Website, sales page, and landing page feedback Branding feedback Accessibility (a11y) implementation SEO and site usability feedback and improvements Portfolio review and feedback Plus more :)

Expertise

Sessions with Erica | Baked Potato Studio

• General Design Mentorship (30 min): Let's walk through your most pressing design questions and needs :)
• Landing and/or Sales Page Review (30 min): Let's take a look at your landing page and see what needs to be improved!
• Branding Review (30 min): Let's review your branding and identity and see what can be improved!
• Webflow Help (30 min): Let's tackle your most important Webflow needs.
• Accessibility (a11y) x Webflow Audit (30 min): Let's make sure you're incorporating WCAG 2.1 AA–compliant practices in your Webflow build. This includes color contrast check, correct semantic HTML hierarchy, image alt tags and descriptions, inclusive interaction, and more.
• Figma Help (30 min): Let me assist you with your most immediate Figma Q's :)

What mentees say

“I reached out to Erica with questions about how I could improve the UX handoff process with my development team. Our 30-minute conversation gave me so much clarity and reassurance. Erica provided actionable advice, helpful resources, and practical guidance that gave me confidence in how to move forward. I really appreciated her time and willingness to share her experience!”

“Had a really insightful session with Erica. She helped me look at my portfolio from a completely different perspective and made me realize that I was actually underselling a lot of my skills and the work I’m capable of doing. I came out of the session with a much clearer idea of what I should improve, what I should showcase more, and how I can present myself better as a designer.”

“Very good! She is a really great mentor, helped me to create a roadmap and feel confident in my role.”