

Lead of Programmatic and Digital Media at BlueGlass | Team Farner CH
Lead of Programmatic and Digital Media at BlueGlass | Team Farner CH
Hello! I'm Erika, a passionate Digital Marketing Manager with over a decade of experience in the industry. Right now my position is as Lead of Programmatic and Digital Media and I run my side business for managers and CX on mental health at work. My journey has allowed me to immerse myself in a variety of projects, ranging from the technical intricacies of programmatic, search, and social media campaigns to the creative realms of branding and identity design.
As a mentor, I thrive on guiding junior digital marketing, branding, performance, and project managers. I lead engaging workshops and research initiatives that focus on effective strategies to drive results.
I can help you with: Manage complex multichannel projects Define tactics that achieve business goals Gap the bridge between branding and performance Training for advertising tools and presentations