Australia

Data Product Management

Digital Marketing

Growth Hacking

Data Analysis

Master's degree

Bachelor of Commerce - BCom

Diploma

Ervin Poernama

Paid Search Director

Problem-solving

Critical-thinking

Team player

Stakeholder management

Analytical skills

Data visualisation

Youtube

ChatGPT

Google Ads

Google Analytics

SEMrush

Empathy

Communication

Collaboration

Time management

Organisation skills

Leadership

Advanced data analytics

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Making remote and globally distributed teams work for you and your needs.

Working remotely

Learn essential burnout prevention techniques and replenish physical and emotional energy.

Managing burnout

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Navigating micro-aggression, getting paid what you are worth and finding a community.

Being a woman in tech

Understanding factors that lead to a motivated team - recognition, communication and more.

Keeping team members motivated

Understand the process of training, motivating and directing your team members.

Managing people

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

Steps to building and maintaining a strong, cohesive and effective team.

Building an effective team

Strategies for maximizing your design internship or co-op program.

Getting the most out of my internship

Tips for transitioning into a new role or company.

Changing roles

How to successfully prepare and position yourself for a job promotion?

How to get promoted

How to ask for a promotion and negotiate for salary raise?

Negotiating a job offer

How to think about design career paths and what progression looks like for designers?

Design career path

Learn the career path and progression for product managers.

Product management career path

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Practice HR, technical and behavioural interviews with mentors.

Practice mock interviews

Talk to people who've broken into the tech industry and learn their stories.

Breaking into tech

Learn the best ways to answer technical interview questions with frameworks

Acing technical interview questions

How to set up the team for success by defining and measuring team's performance.

Choosing metrics and team goals

Manage team expectations and get the most out of your meetings.

Running effective meetings

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Ways to provide constructive feedback to team members.

Giving effective feedback

Client Work
- Manage 8-figure annual Google Ads spend across multiple clients
- Oversee strategic experimentation frameworks to improve campaign performance and scalability.
- Develop and execute search maturity roadmaps, guiding clients through tailored strategies to achieve long-term growth and digital maturity.
- Build automated solutions (e.g., reporting dashboards, campaign optimization tools) to streamline workflows, reducing manual effort and saving significant time.
- Collaborate with internal and external stakeholders to align business objectives and media strategies.
- Develop and manage data pipelines in BigQuery to enable advanced reporting and audience activation.
- Partner closely with media platforms (Google, Microsoft, etc.) to drive innovative, strategic approaches for clients.

Internal Work
- Managed and scaled Search Channel revenue, contributing to agency growth and profitability
- Build and maintain joint business and technical plans with key media partners to align agency and partner growth goals.
- Spearhead Search best practices and experiment culture, fostering innovation, testing frameworks, and optimization strategies.
- Lead adoption of data and automation solutions
- Design and deliver Learning & Development modules to upskill team members and ensure consistent knowledge sharing.
- Drive adoption of global tools and AI solutions, integrating them into agency workflows to enhance operational efficiency.
- Champion Search Lead initiatives to provide tailored strategic support across accounts, ensuring measurable impact.

- Create yearly marketing plan
- Analyze industry, competition and market trends
- Organise marketing activities/events such as the Royal Easter Show
- Set up online Ad campaigns (Google Ad, FB, and Instagram Ads)
- Use MOZ to analyse digital campaign
- Maintain Three Chocolatiers' social media accounts
- Create EDM campaigns using MailChimp
- Work with external agencies to improve website experience
- Extract Google Analytics informations to improve online decision journey, user and online ordering experience
- Reach out social media influencers for collaboration ideas
- Do product photoshoots
- Use Adobe Photoshop, Illustrator, Lightroom to create online content
- Learn HTML to edit website design
- Implement SEO best practices to improve website visibility

- Collaborate to set up brand activation on e-business
- Analyze channel performance using analytics tools
- Develop email marketing campaigns using MailChimp
- Support the marketing teams in e-business content creation
- Use Google Analytics to report and improve website experience and performance
- Engage effectively with key stakeholders to ensure smooth project delivery
- Manage current relationship and find opportunities to grow channel and new partners
- Bring marketing campaigns to life via AdWords and Paid Social channels
- Research and find new trends in digital marketing to propose new growth channels

- Assist email marketing campaign using MailChimp
- Develop engaging marketing content
- Implement SEO strategies
- Drive traffic to the company’s website
- Execute lead generation campaign
- Audit company's website functionality and user experience
- Conduct thorough marketing research
- Copywriting marketing communication
- Learn Google Ads, Google Analytics, and social media management

- Manage Accounts Payable & Accounts Receivable
- Reconcile General Ledger and Credit Card Processing
- Update Prepayment Schedule and Post General Journal
- Update Fix Asset Register and Post Depreciation Journal
- Cost Centre Reporting
- Inventory Processing and Year End Stock Take
- Payroll, FAR, and BAS
- Prepare Business Activity Statement
- Budgeting

- Assist in the preparation of Annual Financial Reporting
- Reconcile Accounts Payable & Accounts Receivable using SAP Business One
- Consolidate Trial Balance
- Key Control Matrix and Process Documentation
- Manage Lease Timeline and Documentation
- Consolidate accounts with Hyperion Financial Management
- Use BlackLine System to support consolidation from subsidiaries

- Monitor Energen’s  brand position and engagement
- Involve in Energen’s customer outreach events conceptualization
- Campaign creative direction for health promotion program in collaboration with IDI (Ikatan Dokter Indonesia)
- Assist manager in the management of Energen’s Above the Line (ATL) creative direction such as: 

1. Social Media Campaign:
            - Energen’s social media account: @Energen_ID
            - Energen’s Website: http://energen.co.id
2. TV Advertisement Production & Product Placement

- Market visits (conduct research on product responses)
- Generate insights and analytics on product’s performance (Home Panel, Retail Audit and Ad Track) and its market shares
- Monitor Purchase Order Schedule:
- Generate attractive gimmicks ideas to improve sales performances
- Maintain the timeliness of gimmicks production
- Allocate gimmick and banners distributions
- Administrative Work (documents filing)

- Control General Ledger Account
- Reconcile Accounts Receivable with SAP Business One
- Prepare withholding tax
- Report Documentation
- Performed general office duties and administrative tasks

- Manage vouchers and journals
- Data input on incoming and outgoing payments

Ervin Poernama🇦🇺