Spain

UX Design

Design Operations

Service Design

Product Design

Customer Experience (CX)

Business Development

Customer Success Management

UX Research

Master in Marketing and Digital Communication

Associate Degree in Marketing

Esteban Díaz

Creative Product Managers

Design Manager

Quantitative research

Product strategy

Qualitative research

Communication

Collaboration

Problem-solving

Critical-thinking

Stakeholder management

Leadership

Analytical skills

Data visualisation

Design systems

Human computer interaction

Information architecture

User research

Product roadmap

Optimal Workshop

Salesforce

Trello

Adobe Illustrator

Adobe Photoshop

Airtable

ChatGPT

Figma

GitHub

HTML

JavaScript

Miro

Notion

Empathy

Time management

Team player

Organisation skills

Presentation skills

Conflict resolution

Project management

Public Speaking

Content strategy

Usability Testing

Monetisation

Prototyping

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Making remote and globally distributed teams work for you and your needs.

Working remotely

Learn essential burnout prevention techniques and replenish physical and emotional energy.

Managing burnout

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Understanding factors that lead to a motivated team - recognition, communication and more.

Keeping team members motivated

Understand the process of training, motivating and directing your team members.

Managing people

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

Steps to building and maintaining a strong, cohesive and effective team.

Building an effective team

How to determine what is a good balance of skill sets for your organization's needs

Building balanced teams

Decision making as a software engineer or lead - how to become better at making the right choices

Making better tech choices

Strategies for maximizing your design internship or co-op program.

Getting the most out of my internship

Tips for transitioning into a new role or company.

Changing roles

How to think about design career paths and what progression looks like for designers?

Design career path

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

How to set up the team for success by defining and measuring team's performance.

Choosing metrics and team goals

Best practices for running productive design critiques.

Running effective design critiques

Methods of prototyping and solution validation. When to use which kind of prototype (eg. Webflow, Notion, etc)

Prototyping methods and tips

Manage team expectations and get the most out of your meetings.

Running effective meetings

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

Tips on how to work and collaborate with designers.

Working with designers

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Methods and models of exploring, deciding and delivering design.

Building a design process

Managing being the only designer at your company and working with non-designers.

Being the only designer

Explore different generative and evaluative research techniques. User research synthesis and presentation.

Conducting good user research

Ways and resources to improve your design skills.

Improving design skills

Navigating the working relationship with PM's and engineers as a designer.

Working with product and engineering

How to create personas, and leverage them in design.

Creating and leveraging user personas

Ways to provide constructive feedback to team members.

Giving effective feedback

How to define an ambitious product vision and how to best communicate it to stakeholders?

Creating a product vision

Tips on how to work and collaborate with engineers and developers.

Working with engineers

What is a successful user onboarding flow and how to achieve it?

Onboarding new users

Best practices for documenting projects, epics, and stories

Writing product requirement documents

How to conduct interviews, what to ask, and how to analyze your results? (eg. user interview)

Conducting effective customer interviews

- Advising companies and startups on their value proposition and their digital transformation or product strategy.
- Facilitating ideation, innovation, and strategy workshops to align stakeholders' vision and set actionable plans.
- Training and supporting design teams to work autonomously and seamlessly integrated into cross-functional environments.

Leading a multidisciplinar team of research and design, along with several departments:▶︎ DIGITAL WORKPLACE: Coordinating initiatives for the creation, delivery and continuous improvement of productivity tools for the enterprise banking comercial agents, in Spain as well as in Peru, Colombia and USA.

As part of the development team, and in close collaboration with operations and product:▶︎ FINTECH WEB APP: Define and implement new functionalities focus on creating value for new market segments. Advice on design and crossdevice UX strategy decision making towards a better product market fit. (more details in www.estebandiaz.net/projects/finect)

Leading UX strategy, UI design and product discovery, design, development and management, with a strong focus on usability and real-time. Supervision of front-end development team. Member of the innovation committee and in close cooperation with business departments to assess opportunities and defining functionalities for existing products or kickstarting new projects, including:▶︎ DIGITAL SIGNAGE: Detected and implemented improvement opportunities on content management that tripled engagement. Adapted the processes for digital transformation project for enterprises (Seat, Telepizza, Posterscope and CocaCola) and the integration with adservers and video straming distribution.▶︎ SMARTDATA: Transformed and evolved audience counting and segmentation processes to satify market demands and achieve competitive differenciation, including a data exploitation tool for both internal use and clients such as Mahou, Mediaset and Santander.▶︎ ADCENTRAL: Optimized sales process with a segmented advertising planning and purchasing tool for professionals and agencies such as Posterscope and Havas.▶︎ APP VICENTE: Produces a mobile app for a better audience cualification and to increase affluence on venues in our digital signage network.

As a member of the marketing and digital projects team:▶︎ CORPORATE PORTAL: Built the company’s site under new aesthetic, compliance and accesibility criteria, improving both global and each product and service positioning.▶︎ Creativity design, landing pages and microsite production for several marketing campaigns. Layout and design of product guides for commercial department.

Being part of the project’s original team:▶︎ HEALTH PORTAL: Optimized content organization and design for better SEO positioning, detecting opportunities and proposing new sections and functionalities, including a breakthrough online medical consultation.

Trained and counseled self-employed and SEMs on their digital transformation process and online presence, including advicing on social media, producing webs, CMS and online stores, and performance monitoring through relevant KPIs for better decision making.▶︎ Designing and producing services for promotional materials, both digital and printed.▶︎ Developing webs and online stores, including training personnel for daily operations.▶︎ Producing eBooks and interactive publications.▶︎ Market research, opportunity detection and creating materials to support sales efforts.▶︎ Customizing online client attention tools.

Esteban Díaz🇪🇸

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