Nigeria

Content Design

Customer Experience (CX)

Technical writing

Copywriting

Social media writing

Branding

Digital Marketing

Content Marketing

Guerilla Marketing

Community Management

Product Marketing

Content Strategy

Content Creation

Bachelor of Arts - BA

Esther  Felix

Brand Communications Executive

Instagram

Social media marketing

Public Speaking

Product strategy

Communication

Problem-solving

Blog writing

Brand positioning

Brand strategy

Campaign execution & analysis

Content creation

Content pipeline

Content editing

Content research

Content strategy

Email marketing

Email writing

Influencer marketing

Market research

Marketing strategy

Video editing

User research

Tiktok

Typeform

WordPress

Youtube

Zapier

Asana

Canva

ChatGPT

Facebook Ads

Figma

Instagram Ads

Mailchimp

Currently fine-tuning the Nestuge brand story, one story at a time…

-Analyzed brand positioning and consumer insights
-Constructed vision and mission statements for the brand
-Developed strategies and plans to bring brands to market
-Managed a team of marketing people working on brand initiatives
-Developed performance specifications, price and cost parameters, market studies, and sales forecasts
-Assessed ROI, KPIs, and measured and reported the performance of all marketing campaigns
-Developed innovative strategies for growth
-Led the company in aligning with the brand's direction, strategy, and choices

-Built and executed a social media strategy by analyzing competitor research, determining platform standards, benchmarking, messaging and audience identification
-Built meaningful connections and encouraged community members to take action by producing, editing, publishing, and sharing original content (text, images, video, or HTML).
-Enhanced visibility of the company's social media content by setting up company pages on each platform
-Collaborated with other departments (customer relations, market research, sales etc) to manage reputation, identify key players and coordinate actions
-Planned and implemented an editorial calendar and ensured content team participation
-Ensured compliance with the law (e. g. copyright and data protection)
-Kept abreast of new developments and generated ideas to attract audiences

-Revise scripts and prepare to deliver them 
-Collaborated with other departments

-Worked closely with marketing and design teams to develop and improve web content, styles and layouts
-Published and created engaging content
-Reviewed, edited and proofread writers' posts
-Ensured brand consistency by collaborating with content writers
-Optimized content according to SEO

-Key team member in Planning Face of Zikel International, 2020 & 2021
&-Team head, Brand communications for Face of Zikel international, 2020 & 2021
-Used social media to promote their products/services
-Developed, shared, and responded to online reviews
-Represented the brand at trade fairs as a spokesperson
-Connected with potential customers and built trust
-Thoroughly understood products and services to inform potential customers
-Use word-of-mouth marketing techniques, like referring our company to friends
-Assist in organizing marketing events
-Tracked customer preferences and suggested advertising and positioning strategies
-Provided feedback to the Marketing and Product departments regarding customers’ requests
-Monitored and reported on competing marketing activities

Esther Felix🇳🇬

About Esther Felix

Expertise

What mentees say