Germany

Generalist Product Management

Customer Experience (CX)

Data Product Management

Copywriting

UX writing

IMBA

Bachelor of Science (BSc)

Esther Habibi

Lead Product Manager

Quantitative research

Product analytics

Communication

Collaboration

Problem-solving

Empathy

Leadership

Product roadmap

Zapier

Amplitude

Figma

Miro

Google Analytics

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Navigating micro-aggression, getting paid what you are worth and finding a community.

Being a woman in tech

Understanding factors that lead to a motivated team - recognition, communication and more.

Keeping team members motivated

Understand the process of training, motivating and directing your team members.

Managing people

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Talk to people who've broken into the tech industry and learn their stories.

Breaking into tech

How to set up the team for success by defining and measuring team's performance.

Choosing metrics and team goals

How to define and execute a successful launch and managing stakeholders expectations. (eg. MVP)

Launching new products or features

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Explore different generative and evaluative research techniques. User research synthesis and presentation.

Conducting good user research

How to set up product analytics and metrics to track success?

Leveraging Product Analytics

How to conduct interviews, what to ask, and how to analyze your results? (eg. user interview)

Conducting effective customer interviews

How to successfully prepare and position yourself for a job promotion?

How to get promoted

How to think about design career paths and what progression looks like for designers?

Design career path

Learn the career path and progression for product managers.

Product management career path

Co.Lab offers online hands-on learning by doing programs to prepare career switchers for success in the tech industry.

As a Team Mentor for Co.Lab, I am are there to support a team of 3-4 individuals across product, design and engineering, as they ship a product for the first time.

At a high level, I
- Act as a team lead in any resolving interpersonal & teamwork issues that may arise
- Connect with my PM mentee and support them in their job search journey
- Be available for weekly mentorship meetings with my mentees as they go through the software development lifecycle
- Provide feedback on my team’s weekly submissions + provide updates to the Co.Lab team
- Bring my two teams together in Week 5 for a Midpoint demo
- Attend and be an industry mentor for the final Co.Lab Demo Day

Interim Product Lead for early-stage & growth startups, amongst others:

- Madame Moneypenny
- Myne Homes
- sevdesk

👉 About the company:
CareeerFoundry is a leading online school for career change, dedicated to educating the next generation of tech talent through 6-9 months online programs.

👩‍💻 About my role: 
As a tutor at CareerFroundy, I help students to kick-start their career in product management by giving vital feedback on assignments through written reviews guided by the course curriculum. I support and encourage students when struggling and share resources and provide insights into the industry based on my own experience.

🏆 Achievements & Highlights:
1️⃣ Identified individual students' needs and strategized on how to close specific knowledge gaps
by suggesting learning materials and sharing real-life examples

2️⃣ Evaluated students' work and gave actionable suggestions to improve the quality of the
students' submissions, resulting in an average tutor rating of 4.94/5 stars

3️⃣ Worked closely with other mentors to provide guidance and advice to students and support
students in kick-starting their product career

⚒️ Tools & Skills:

👉 About the company:
#1 hospitality company that disrupts and rethinks the whole industry from check-in to check-out, successfully operating over 3000 units in European A-cities.

From 0 → 2500 live units
From 0 → 90% Occ
From 0 → 65 NPS
From 0 → 15000 check-ins/month

Featured in Handelsblatt, TechCrunch, AHGZ, Business Insider...

Raised €64.4M. from top tier investors in Europe such as DN Capital, Cherry Ventures, Headline (amongst  thers)...

👩‍💻 About my role:
Joining as employee #6 at the pre-seed stage, I was part of taking NUMA from zero to one as the first product manager in the Tech team and after being promoted to product lead, I actively contributed to scaling up a multi-disciplinary tech team together with the CTO and VP Engineering to 40+ members

🏆 Achievements & Highlights:
1️⃣ Led the transformation from a feature-factory to outcome-driven roadmapping by developing
quarterly roadmaps for 2 product streams aligned with company OKRS and product vision

2️⃣ Played an active role in recruitment of the design and UX research team, from 0 full-time
designers to 2 designers and 1 UX researcher, as well as hiring 1 junior and 1 mid-level PM

3️⃣ Spearheaded the squad-wide introduction of micro-surveys across crucial customer touchpoints, increasing the accuracy of product analytics and KPIs for quarterly roadmap meetings

4️⃣ Managed 1 junior PM and 1 mid-level PM and provided regular performance feedback to
improve the team's output

5️⃣ Implemented an iterative build-measure-learn cycle across key points in the user funnel and grew the account sign-up rate by > 2x, achieving an above avg. rate of ~45%

⚒️ Tools
Google Analytics • Hotjar • Figma • Miro • Looker Power BI • Notion • SendGrid • Frontapp • Maze  • Asana • Tableau

📚 Skills:
Continuous Discovery • Activation • Product Roadmaps • UX Research • User Interviews• User Story Mapping • Retention · Engagement

👩‍💻 About my role:
I joined as employee #6 at the pre-seed stage when the company had no revenue, little funding and a very early product, but an incredibly strong founding team. I was part of taking NUMA from zero to one as the first product manager in the Tech team and after being promoted to product lead, I actively contributed to scaling up a multi-disciplinary tech team together with the CTO and VP Engineering to 60+ members

🏆 Achievements & Highlights:
1️⃣  Planned and supervised the development of an internally used beta app launched via TestFlight,
resulting in +200 DAU and enabling operational staff to organize their on-site work more
efficiently, thereby saving up to 100+ hours of man-hours/month for the operations and support
team

2️⃣ Introduced a game-changing automated online check-in solution with OCR capabilities, enabling
+200.000 guests/year to benefit from a 100 % digital and contact-free check-in and check-out
experience and achieved a CES score of 4.7/5

3️⃣ Spearheaded an 8-week website rebranding project (Cosi to numa) and managed the
relaunch of the company's website and transactional emails by successfully
coordinating cross-functional teams from marketing, engineering, design, support, and
copywriting to ensure a seamless relaunch within the designated timeline and budget

4️⃣ Managed the launch of an NLP software (Monkeylearn) and introduced an AI-based and
automated analysis and categorization of up to 5000 reviews/month, thereby reducing
operational costs by 30% due to operational inefficiencies in the customer support team

⚒️ Tools
Google Analytics • Hotjar • Twilio • Figma • Qase • Miro • Looker Power BI • Notion • SendGrid • Frontapp • Maze • Asana • Tableau • MonkeyLearn • Zapier • TestFlight

📚 Skills:
A/B Testing • Fake door testing • Competitive Analysis • User Research • MoSCoW prioritization • Kano Model • PRD • Prototyping • Wireframing • Stakeholder Management

👉 About the company:
Audibene is the leading online retailer for hearing aids. It uses an internet-​​based and data-​driven approach for making it easier than ever to find the right hearing aid.

👩‍💻 About my role:
I joined the audibene as a product & data intern and was mainly responsible for conducting a variety of A/B and conversion rate optimization tests with a focus on activation.

🏆 Achievements & Highlights:
- Conceptualized, designed and monitored A/B and multivariate tests with a focus on conversion rate optimization
- Analyzed qualitative and quantitative data via Google Analytics, Tableau and Salesforce and generated data- and performance- driven solutions to boost CR1 and CR2
- Worked with customer focus groups to detect inefficiencies along the customer journey and to refine customer touchpoints according to their needs

Product Owner/Business Analyst in Healthcare Industry:
» Worked on CRM-Software implementation project in a SCRUM setup
» Analyzed and translated internal business processes into a technical concept and derived viable requirements and user stories 
» Verified technical and economic feasibility of client requirements and acted as SPOC for developers and client's team 
» Managed the release and testing of newly added features and their delivery within the desired timeframe and quality in regular release cycles

PMO and Controlling in Public Service Industry:
» Defined and tracked the budget and project status for a Public Service project of 80 consultants
» Created staffing and budgeting forecasts and automated project planning tools
» Prepared status reports for key project stakeholders 
» Facilitated document management and storage by MS SharePoint solutions

Esther Habibi🇩🇪

About Esther Habibi

Expertise

What mentees say