

Lead Product Manager at Carro
Lead Product Manager at Carro
Esther is a seasoned Product Manager with a proven track record of scaling products and teams at high-growth startups and Fortune 500 companies across 7 countries in APAC.
As the Head of Product at Carro, Southeast Asia's Largest Unicorn Car Marketplace backed by SoftBank, she successfully launched numerous products from 0 to 1, impacting millions of car owners and thousands of car dealers. Esther led a product tribe of over 30 members, including designers, developers, data scientists, and QA professionals, with a focus on leveraging product innovation to drive the company’s used car supply, product internationalisation and monetisation. Esther also groomed 5 junior PMs in her team at Carro.
In addition to her role at Carro, Esther brings valuable experience from her tenure as a Senior Consultant at IBM, where she advised MNCs on digital transformation strategies.Her work emphasized Design Thinking, Agile, Customer Experience, and Business Model Innovation in the retail, mobility, and healthcare sectors.
Esther’s approach to mentorship is rooted in guiding others to uncover deeper challenges rather than offering ready-made solutions, helping individuals discover the most meaningful paths forward based on their unique strengths and situations.
“Esther was able to understand and clarify my issues constructively, and gave good suggestions to guide my exploration on my strengths and career growth.”
“The sessions with her were fantastic! She created a friendly and welcoming atmosphere that made it easy to ask questions and share my thoughts. Her direct approach was refreshing—she gave honest, constructive feedback that helped me understand exactly where to focus my efforts. Plus, she shared plenty of useful information that I could apply right away.”
“I had a great session with Esther on salary negotiation. Her feedback was clear, practical, and tailored to my situation, giving me the confidence and tools I need to negotiate effectively. Esther’s advice was insightful and easy to apply!”