

Service Design Lea at Softserve
Service Design Lea at Softserve
I am a service designer with more than 12 years of experience, currently leading user-centric projects within a variety of industries, set-ups and teams. My expertise lies with design-led transformation strategies and service innovation, focusing on the promotion of behavioural insights and futures thinking. But my true passion is understanding the human condition in context of solving everyday problems. I believe that in order to facilitate change, one must be cognisant of the world around us, and the impact we have on that environment. My work strives to incorporate that into everything I do and deliver.