Fabio de Sena Martini🇧🇷
Global Marketing Director at SDA Bocconi, ESADE Business School
About Fabio de Sena Martini
Global Marketing Director at SDA Bocconi, ESADE Business School
Hello, I'm Fabio Martini. I help consumer brands drive sustainable growth through membership, loyalty and customer lifetime value.
Over the past 20 years, I’ve worked across Nike, ASICS and Nielsen building consumer ecosystems that increase retention, deepen engagement and create measurable commercial impact at global scale.
I currently lead Global Membership at ASICS, overseeing the strategy, commercial model and growth of OneASICS, a membership ecosystem connecting nearly 30 million members worldwide across commerce, movement and community.
Alongside my executive role, I selectively advise sports, wellness and consumer brands on membership strategy, loyalty design, retention and community-led growth.
Outside my executive and advisory work, I also mentor professionals who are navigating career transitions, industry switches and international moves. If you’re trying to make a move that feels out of reach right now, that’s exactly where I can help.
Areas of Expertise: Membership Strategy · Loyalty & Retention · Customer Lifetime Value · Consumer Growth · DTC & Omnichannel · Community Building · Consumer Insights · International Expansion
Let's chat!
Expertise
Sessions with Fabio de Sena Martini
- General Mentorship Session (30 min)