United States

Business Transformation

Generalist Product Management

Sales

Data Analysis

Business Planning

Bachelor's degree

Fabio Marastoni

Strategy & Operations

Product strategy

Communication

Collaboration

Problem-solving

Critical-thinking

Empathy

Organisation skills

Presentation skills

Leadership

ChatGPT

Stakeholder management

Team player

Project management

Analytical skills

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Understand the process of training, motivating and directing your team members.

Managing people

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

Steps to building and maintaining a strong, cohesive and effective team.

Building an effective team

Tips for transitioning into a new role or company.

Changing roles

How to think about design career paths and what progression looks like for designers?

Design career path

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Forbes Councils (forbescouncils.com) are invitation-only communities for senior-level business professionals.

Applications here: https://www.alchemistaccelerator.com/apply

At Traction Fund, we back the investments of Traction Club Partners - a social club of innovative Fortune-500 executives, unicorn founders, and startup operators.
Traction Club Partners equips relentless startup founders with the necessary tools to create and maintain hockey stick growth.

Every business is a software business, and is under pressure to innovate constantly. This increased velocity introduces new business risks. CloudBees (www.cloudbees.com) is building the world’s first end-to-end automated software delivery system, enabling companies to balance governance and developer freedom.

Trax’s mission is to enable brands and retailers to harness the power of digital technologies to produce the best shopping experiences imaginable. Trax’s retail platform allows customers to understand what is happening on shelf, in every store, all the time so they can focus on what they do best – delighting shoppers.

Partnered with the CEO in raising $22M in Series A funding, involving investor deck preparation, business planning, and due diligence process. Coordinated and managed the preparation for Board of Directors meetings.

8X ARR growth by leading strategic initiatives and serving as facilitator and communication link between the CEO and leadership team, ensuring execution alignment and decision-making efficacy.

Formulated and executed a strategic GTM plan for transitioning from SMB to Enterprise.

Crafted and implemented a value-based pricing strategy leading to a 367% increase in Average Contract Value (ACV).

Managing the Sales Engineering department and conducting Enterprise and large deals/RFPs.

Bootstrapped the Professional Services division by assembling and managing a multi-layered team of 12, which generated over $M in revenue.

Redesigned the internal sales strategy for IQVIA Technology's products targeted at life-sciences and pharmaceutical companies, successfully securing deals with the top 5 global pharmaceutical companies in the EMEA region.

Achieved quota by conducting over 100 in-person customer meetings alongside Enterprise Account Executives, formulating a more competitive sales strategy and positioning for the Adobe Experience Cloud platform.

Delivered keynote speeches at Adobe events, advocating for adopting data-driven approaches. Presenting thought leadership and insights into industry trends and Adobe's strategic direction.

Orchestrated 30+ RFPs and POCs, ensuring seamless coordination across Sales, Security, Product, and Customer Success functions.

Supported and trained partners and system integrators such as the Big Fours and Accenture.

Orchestrated digital and omnichannel transformation programs for Fortune 100, above $M, by managing a 15+ people team of business consultants and coordinating with development teams.

As Functional Lead and Product Manager, I orchestrated the implementation and rollout of a Platform-As-A-Service to manage e-commerce and omnichannel experiences for retailers, enabling seamless online-to-offline integration and providing dynamic data analytics. Built on top-tier technologies like Salesforce, SAP Hybris, and Adobe Experience Cloud.

Directed an international, multi-disciplinary team of 30 across 7 countries to transform a significant consumer brand's loyalty digital channel. Successfully executed 5 major rollouts within a tight 3-month schedule, maintaining budget and time constraints. The solution included CRM, Loyalty System, Adobe CMS, and Analytics.

•	Planning, analysis and coordination of web development, from the selection of technical infrastructure to the choice of development partners: plus hundreds of websites realized.
•	Offshore Development Director for Delivery Team (India): cost reduction.
•	Proposed and Implemented Online, eTourism Booking Platform and CMS.
•	Led Affiliations, ADV and Direct Marketing with Booking.com, Google, Tradedoubler, etc

Fabio Marastoni🇺🇸

About Fabio Marastoni

Expertise

Sessions with Fabio Marastoni

What mentees say