Brazil

Graphic Design

UX Design

UI/ Visual Design

Branding and Identity Design

Bachelor's degree

Fabio Michelan

Head of UX & AI Innovation

Product strategy

Problem-solving

Stakeholder management

Project management

Cloud computing

Design systems

Figma

Adobe Creative Suite

• Digital transformation process for large enterprises in Americas;
• Crafted flows, storyboards and prototypes for 50+ customers;
• Co-created Cymbal Design System used by the global team;
• Implemented program management tools and team metrics;
• Facilitated 20+ internal team and customer workshops.

Key achievement: Co-designed the solution for the 2 biggest commits in LatAm.

• Design Manager for New Digital Business Models in LatAm;
• Shaped Design and Research strategies and methodologies;
• Assembled the chapter with 4 squads and 7 direct reports;
• Conducted 50+ researches and tests with pilot customers.

Key achievement: Designed the digital solution for a new Bayer product, directing 40% of overall sales to the digital channel.

• Digital transformation process for large enterprises in LatAm;
• Design of assets such as user journeys, storyboards, wireframes and prototypes;
• Co-creation of the Design System used by the Cloud Solution Studio global team.

• Lead Designer for attracting new users in the Acquisition tribe;
• Designed the Sales Portal, aiming to triple new accounts;
• Built a customer feedback dashboard used by cross areas.

Key achievement: Launched a neighborhood sales platform during Covid crisis, with 25k+ users and 220 CTAs in 20 days.

• Lead Designer for two tribes: Core Experience and Growth;
• Improved app and web funnels, doubling conversions to 15%;
• Initiated the Design Ops and Design System models.

Key achievement: Designed 3 services that made up 10% of total revenue. Featured as Apple’s App of the Day in 2018 and 2019.

• Head of Design & Digital, with 5 direct reports and 3 vendors; 
• Revamped ecommerce with enhanced cart experience;
• Released Marvel and Disney games adding 3.5% to revenue.

Key achievement: Designed 10+ game apps. Featured as Apple’s Top 100 Games and Google’s Editor’s App Choice in 2017.

• Digital Design Studio foundation with 4 partners;
• Established company guidelines and customer prospecting.

Key achievement: Developed 25+ websites and ecommerces, with content generation and digital consulting service.

Fabio Michelan🇧🇷