Armenia

Design Operations

Service Design

Product Design

Growth Product Management

Growth Design

Program Management

Project Management

Development Operations

Business Transformation

Iran National University

Azad University

Farshad Arab

Product Marketing Manager

Problem-solving

Time management

Conflict resolution

Content strategy

Conversion optimisation

Product analytics

Business intelligence

Adobe XD

Canva

ChatGPT

Facebook Ads

Google Ads

Strategies for maximizing your design internship or co-op program.

Getting the most out of my internship

Tips for transitioning into a new role or company.

Changing roles

How to successfully prepare and position yourself for a job promotion?

How to get promoted

How to ask for a promotion and negotiate for salary raise?

Negotiating a job offer

How to think about design career paths and what progression looks like for designers?

Design career path

Learn the career path and progression for product managers.

Product management career path

1- Led GTM & growth for a WordPress plugin marketplace; aligned roadmap, pricing, and launches to traffic, conversion, and revenue KPIs.

2- Scaled organic acquisition +40% by SEO content, landing‑page optimization, and improved product discovery; increased qualified leads and funnel velocity.

3- Delivered +30% seasonal revenue uplift via targeted promotions, pricing experiments, and conversion‑optimized pages validated with A/B tests.

4- Improved conversion rate by redesigning CTAs, adding trust signals, and streamlining checkout; measured lift through controlled experiments.

5- Built analytics & automation stack (GA, WooCommerce, Microsoft Clarity) and applied AI tools for messaging generation, personalization, and experiment analysis.

6- Operationalized growth with Agile sprints, KPI dashboards, and ROI‑driven budgeting to prioritize high‑impact PMM initiatives.

1- Led marketing operations for new mobility features, aligning launches, pricing, and driver incentives to activation, retention, and revenue KPIs for a multi‑city ride‑hailing platform operating across ~15 Iranian cities.
2- Scaled organic and paid acquisition, improving qualified rider signups by +40% through localized SEO, marketplace listings, and landing‑page optimization; increased funnel velocity with targeted city‑level campaigns.
3- Delivered seasonal revenue uplifts (+30%) by running pricing experiments, promo segmentation, and conversion‑optimized booking flows validated with A/B/N tests and cohort analysis.
4- Improved conversion & safety UX by redesigning CTAs, adding trust and security signals, and streamlining booking/checkout; instrumented heatmaps and session recordings to measure lift and reduce cancellations.


1- Owned product vision & GTM for GoalEarn’s mentorship programs, defining value propositions, pricing, and launch plans that aligned feature roadmaps to activation, retention, and revenue KPIs.
2- Designed mentor–mentee journeys & assessment funnel, building onboarding, vetting, and a multi‑stage admissions process that ensured expert quality and improved program completion rates.
3- Built a personalized career‑roadmap engine mapped to current job‑market needs; used market research and user interviews to validate product‑market fit and prioritize feature development.
4- Scaled acquisition 10× and doubled conversion through content‑led growth (SEO, project‑based learning), UX redesign, and systematic A/B/N testing; translated results into repeatable PMM playbooks.
5- Established analytics, CRM, and enablement stack (GA/Mixpanel dashboards, HubSpot/Salesforce integrations, Tableau) to surface funnel metrics, inform personalization, and drive data‑backed messaging.

Farshad Arab🇦🇲