Indonesia

Copywriting

Digital Marketing

Content Strategy

Content Creation

Diponegoro University

Favo Perdana Hadiyanto Saputra

SEO Lead

Portfolio / Bio

Instagram

Facebook

Tiktok

Threads

SEO Writing

Collaboration

Problem-solving

Blog writing

Content creation

Content editing

Content research

Market research

Trello

WordPress

Ahref

Canva

ChatGPT

Google Data Studio

HTML

Google Analytics

SEMrush

Empathy

Communication

Time management

Team player

Critical-thinking

Analytical skills

Conversational AI

Content strategy

Conversion optimisation

Monetisation

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Making remote and globally distributed teams work for you and your needs.

Working remotely

Understanding factors that lead to a motivated team - recognition, communication and more.

Keeping team members motivated

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

Learn the tips to successfully manage a team in a remote environment.

Managing a remote team

How to determine what is a good balance of skill sets for your organization's needs

Building balanced teams

Strategies for maximizing your design internship or co-op program.

Getting the most out of my internship

Tips for transitioning into a new role or company.

Changing roles

How to successfully prepare and position yourself for a job promotion?

How to get promoted

How to ask for a promotion and negotiate for salary raise?

Negotiating a job offer

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Learn the best ways to answer technical interview questions with frameworks

Acing technical interview questions

How to set up the team for success by defining and measuring team's performance.

Choosing metrics and team goals

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

Tips on how to work and collaborate with designers.

Working with designers

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Explore different generative and evaluative research techniques. User research synthesis and presentation.

Conducting good user research

Navigating the working relationship with PM's and engineers as a designer.

Working with product and engineering

Tips on how to work and collaborate with engineers and developers.

Working with engineers

What is a successful user onboarding flow and how to achieve it?

Onboarding new users

Scope of Work:
1. End to end SEO Optimization: landing pages & blog pages in Mekari Qontak and Sleekr to increase number of leads.
2. Data Driven optimization to increase organic traffic, maintain rank organic keywords, and improve Share of Voice about website.
3. Competitive analysis and research keyword for create high quality content (E-E-A-T) (w/ SEO Editor, Content Writer and Content Marketing).
4. Develop and implementing good SEO foundation for website to improve user experience and good CWV, give some SEO recommendations, and fixing technical SEO issue on the website (w/ FE Dev, UI UX, and PMM).
5. Creating SEO initiatives and improvement across all related stakeholders (w/ other SEO Team), so we can achieve the business objectives.
6. A/B Test technical SEO performance, content and CTA to improve conversion rate. (w/ FE Dev, Analytics Team, and Content Marketing).
7. Develop and implement link building strategy (w/ PR & Brand team)

Take part in optimize website Gojek Product especially Gomerchant (Gobiz, Midtrans, Mokapos, and Selly). Maintain organic keywords, monitoring and fixing errors in GSC, backlink control, competitive analysis and insight as well as feature research keyword, SEO recommendations, and technical SEO fixing on the website.

For more detail as follows:
- Keyword research (short tail & long tail keyword) for Moka, Midtrans, Gobiz and Selly (Total 70 keywords / month)
- Suggest & recommendation keyword for backlinking
- Suggest optimize meta data (title, url, desc, alt image)
- Suggest optimize heading structure
- Internal linking optimization
- Weekly site audit (Ahrefs / Semrush / Screaming Frog)
- Technical SEO Recommendation (fixing error for technical issues)
- Suggest sitemap optimization
- Optimize Robots.txt and Crawl Budget
- Fixing broken backlinks
- Research and suggest organic keyword from competitor
- Research and suggest backlink from competitor

Take part in optimize website POPBELA.com. To create a web site on the first page of google search and acquisition an organic traffic. Maintain ranking, organic keywords, monitoring and fixing errors in GSC, backlink control, as well as feature research keyword, SEO recommendations, and technical SEO on the website to achieve ROE/KPI.

Favo Perdana Hadiyanto Saputra🇮🇩