Federico Rodriguez🇪🇸

About Federico Rodriguez

Lead UX/UI Designer at Deloitte Digital

I’m a Lead Designer focused on helping organizations transform complexity into clear, scalable and user-centered digital experiences. Over the last 15+ years, my career has evolved from graphic and visual design into leading digital initiatives across banking, public sector and enterprise environments.

My work sits at the intersection of product, design and execution. I enjoy tackling complex challenges that require balancing user needs, business objectives, technical constraints and long-term scalability. Whether I’m working on a financial platform, a public service ecosystem or an enterprise product, my focus is always the same: creating structure, reducing friction and helping teams make better decisions.

Throughout my career, I’ve worked on digital transformations, design systems, platform redesigns and large-scale product initiatives. I’m particularly interested in connected experiences, systems thinking and products that need to evolve without disrupting what already works.

I’m comfortable moving between strategic discussions and hands-on design work — defining architecture, facilitating workshops, aligning stakeholders, reviewing solutions and helping teams turn ideas into tangible outcomes.

Expertise

Sessions with Federico Rodriguez

• General Mentorship Session (30 min)