United States

UX Design

Branding and Identity Design

Content Design

Product Design

Customer Experience (CX)

Generalist Product Management

Technical Product Management

Platform Product Management

Group Product Management

Creative writing

Copywriting

Digital Marketing

Customer Success Management

Project Management

Content Strategy

Business Transformation

Master of Business Administration - MBA

Certificate in Digital Media Marketing

Graduated

Federico Schenquerman, MBA

Global Director, Content Strategy, Product Marketing

Usability Testing

Relationship management

Product analytics

Product strategy

Communication

Collaboration

Problem-solving

Time management

Critical-thinking

Empathy

Team player

Organisation skills

Presentation skills

Conflict resolution

Stakeholder management

Leadership

Project management

Analytical skills

AI/ML

Brand strategy

Chatbot

Email marketing

Machine learning

User research

Product roadmap

Optimizely

SurveyMonkey

Trello

Unbounce

WordPress

Adobe Illustrator

Adobe Photoshop

Adobe XD

Airtable

Amplitude

Asana

Canva

ChatGPT

Figma

Jira

Mailchimp

Miro

Monday

Notion

Adobe Creative Suite

Confluence

Google Analytics

PowerBI

SEMrush

Typeform

Brand positioning

Branding

Conversational AI

Content strategy

Market research

Marketing strategy

SEO Writing

Partnership

Qualitative research

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Making remote and globally distributed teams work for you and your needs.

Working remotely

Learn essential burnout prevention techniques and replenish physical and emotional energy.

Managing burnout

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Understanding factors that lead to a motivated team - recognition, communication and more.

Keeping team members motivated

Understand the process of training, motivating and directing your team members.

Managing people

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

Steps to building and maintaining a strong, cohesive and effective team.

Building an effective team

Learn the tips to successfully manage a team in a remote environment.

Managing a remote team

How to maintain trust, commitment, accountability deliver results while handling conflict

Avoiding common dysfunctions

How to determine what is a good balance of skill sets for your organization's needs

Building balanced teams

Decision making as a software engineer or lead - how to become better at making the right choices

Making better tech choices

Strategies for maximizing your design internship or co-op program.

Getting the most out of my internship

Tips for transitioning into a new role or company.

Changing roles

How to successfully prepare and position yourself for a job promotion?

How to get promoted

How to ask for a promotion and negotiate for salary raise?

Negotiating a job offer

Learn the career path and progression for product managers.

Product management career path

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Practice HR, technical and behavioural interviews with mentors.

Practice mock interviews

Talk to people who've broken into the tech industry and learn their stories.

Breaking into tech

Learn the best ways to answer technical interview questions with frameworks

Acing technical interview questions

How to set up the team for success by defining and measuring team's performance.

Choosing metrics and team goals

Best practices for running productive design critiques.

Running effective design critiques

How to define and execute a successful launch and managing stakeholders expectations. (eg. MVP)

Launching new products or features

Manage team expectations and get the most out of your meetings.

Running effective meetings

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

Tips on how to work and collaborate with designers.

Working with designers

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Explore different generative and evaluative research techniques. User research synthesis and presentation.

Conducting good user research

Ways and resources to improve your design skills.

Improving design skills

Navigating the working relationship with PM's and engineers as a designer.

Working with product and engineering

How to set up product analytics and metrics to track success?

Leveraging Product Analytics

How to create personas, and leverage them in design.

Creating and leveraging user personas

Ways to provide constructive feedback to team members.

Giving effective feedback

How to define an ambitious product vision and how to best communicate it to stakeholders?

Creating a product vision

Tips on how to work and collaborate with engineers and developers.

Working with engineers

What is a successful user onboarding flow and how to achieve it?

Onboarding new users

Best practices for documenting projects, epics, and stories

Writing product requirement documents

How to conduct interviews, what to ask, and how to analyze your results? (eg. user interview)

Conducting effective customer interviews

• Brand and E-commerce Development: Spearhead the development of the Poppies With Purpose brand and e-commerce platform, establishing a compelling online presence that aligns with the mission to support cancer causes through vibrant and inspiring footwear designed to make an impact, one colorful step at a time.

• Operational Excellence: Establish and optimize end-to-end operational procedures, from product development to order fulfillment, to ensure a seamless customer experience and efficient business performance.

• Partnership and Community Engagement: Drive business development by initiating and nurturing strategic partnerships, increasing brand visibility, and fostering community engagement through participation in key events and campaigns.

• Impactful Mission-Driven Strategy: Implement a purpose-driven business model that focuses on commercial success while contributing to the fight against cancer, resonating with customers and stakeholders.

• Digital Marketing and Outreach: Lead digital marketing efforts that amplify online presence, drive traffic to the e-commerce site, and engage a growing audience interested in making a positive impact with their purchases.

• Product discovery, ideation, research, and strategy for ABI’s B2B BEES Customer Global Product organization, a 10.4 billion USD (GMV) operation in NA, LATAM, EU, APAC.

• Executed end-to-end Product Management initiatives, roadmap development, prioritization, and delivery on an enterprise platform that processed 16.9 million e-commerce orders, in 21 countries, a 9% growth in revenue in Q3/23 vs Q3/22.

• Experience with the intersection of Search, E-commerce, and Al & ML technologies (LLMs, Vector Search, Personalization, Keyword Search, ML ranking models, Data Enrichment).

• Product discovery, ideation, research, and strategy for ABI’s Direct-To-Consumer LATAM Product Prganization with 390 million USD (GMV) across 9 startups in Argentina, Chile, Brazil, Mexico and Colombia.

• Hired, trained and scaled the Product team across the region from 4 to 10, across Product, Design, Data Science and Project Management roles, and optimized resource allocations resulting in a 30% increase in efficiency and on-time delivery of key milestones.

• Developed capabilities to support ventures with go-to-market and expansion strategies, product playbooks, performance data and business intelligence, generating a 30% improvement in operational efficiency and a 20% reduction in costs.

• Oversee Product Management, Roadmap development and execution, partner with design and engineering leads to find solutions that are innovative and balance both user and business needs. Led communications for the Product organization across teams, stakeholders and C-level leadership.

• Hired, trained and scaled the Product team from 1 to 4 across the region, including Product, Design, Data Science and Project Management roles.

• Developed capabilities to support ventures with go-to-market and expansion strategies, product playbooks, performance marketing, logistics and business intelligence.

• Managed the development and maintenance of DIRECTV’s Latin America sites, focusing on overall business KPIs & budget. Delivered a 25% increase in conversion rates through data-driven analytics, sales and marketing campaigns, self-care platforms and UX improvements.

• Ran day-to-day operations of 2000+ yearly live events on DIRECTVSports.com and DIRECTV Sports App, including live streaming and VOD content strategy, multi-country rights coordination, ad sales integration and fan base growth, generating 2.6M downloads with continued fan and community engagement.

• Directed live streaming operations for the 2016 Rio Olympics and the 2014 World Cup Brazil tournament, point person for production, broadcast and internal customer service teams ensuring app stability and functionality. 

• Set workflows and led regional email marketing operations of 250M+ annual sends, that included customer lifecycle emails, system alerts emails, newsletters, e-flyers, promotions, and marketing communications.

Led creative campaigns for U.S. Bank, Goya, P&G (Downy, Febreeze, Pantene), AMPM Convenience Stores, CoverGirl, new business pitches

Federico Schenquerman, MBA🇺🇸

About Federico Schenquerman, MBA

Expertise

Sessions with Federico Schenquerman, MBA

Find More Mentors