

Design Principal at IBM
Design Principal at IBM
Creative and adaptable user experience leader with over 15 years of academic and industry experience. Demonstrated excellence in applying user-centered methodologies to design usable interfaces that improve customer satisfaction. Leading cross-disciplinary teams of designers, researchers, and product developers. Providing support in all phases of product strategy and market growth.
Areas of expertise:
Leadership Business transformation Product design strategy Hiring Mentoring & Coaching Public speaking
User Research Usability testing Heuristics evaluation Persona development Journey mapping Generative research Accessibility testing
UX Design Interaction design Information architecture Prototyping User flows Design Thinking Design strategy
βFelix was very encouraging and offered me tangible career insights regarding building a career in product design as a young professional. Thank you Felix!β
βIt was a great experienceβ
βThank you so much, Felix! I had a great talk with Felix! I got detailed advice on how to get a job in the US and where I should start from as an entry levelβ