Fernanda Algazal🇨🇭

About Fernanda Algazal

Director of Applications and Channels at IWG plc

Hi! I’m Fernanda Algazal — a Digital Product Director and Creative Strategist with over 15 years of experience designing and leading digital experiences for global brands and scaling platforms used by over 700,000 users.

I’ve worked internationally with companies across Europe, Latin America, and North America, including brands like Netflix, Rolex, L’Oréal, and major banks, helping them bridge business, technology, and design to deliver value through strategic product thinking and exceptional user experiences.

As a leader, I specialize in building cross-functional teams, turning vision into action, and driving transformation through experimentation, human-centered innovation, and design maturity. I’ve mentored designers, PMs, and creatives at different stages — from those pivoting into product to senior professionals stepping into leadership roles.

I bring honest, focused, and actionable guidance. Whether you’re stuck in a product challenge, shaping your career path, or needing a strategic design sounding board, I’m here to help you move forward with confidence.

If you think I can be helpful just write me!

Expertise

What mentees say

“Talking about my career with Fernanda helped me to broaden my perspective on my career and to feel more encouraged to fight for control of my career.”

“Fernanda is an amazing person, a great career, excellent level of professionalism and sympathy. I am very glad to know her and be sure I will follow your advices!”

“I had the opportunity of being mentored by Fernanda, and it is a truly remarkable experience. I appreciate her patience, optimism, and supportive nature, which create a comfortable and enjoyable learning environment. I am particularly appreciative of her analytical approach. Her empathy and willingness to invest time in reviewing my portfolio are truly valuable.”