

UX Design Manager at Volvo
UX Design Manager at Volvo
Hello! My name is Fernando. With over a decade of experience working for big companies, consultancies, and small studios, I also spent 4.5 years working on one of my favourite companies, Amazon (Amazon Business & Alexa Smart Home) in different locations (Madrid / Seattle) after that I moved with my family to Sweden to work for a famous auto maker. Designing for the Car industry is a dream come true and seeing people driving cars I helped develop will always draw a smile in my face. However, becoming a UX designer for cars is a challenging journey that requires resilience and time. It could also be a shock if you come from a high pace or tech company due to the legacy of the high complexity auto industry. I would like to help and guide designers that are interested in UX for cars. Starting with a clear understanding of the work environment, its challenges and legacy will dramatically change how you confront the complexity of this amazing industry. *Important: I will focus on Car UX only. Feel free to reach out if you are considering a position in the industry, if you will go through a hiring process for the industry or if you are already working in the car industry but struggling with it.
“Thank you Fernando. Very insightful opinions and supporting manner that helped me navigate my own thoughts and ideas. Appreciate the time and support!”
“I had an outstanding experience with Fernando as my mentor. His amazing communication skills made it easy for me to understand complex topics. He motivated me to think critically and offered exceptional problem-solving strategies. His depth of subject knowledge truly impressed me. I highly recommend booking a session with him if you're looking for guidance”
“This is my second time connecting with Fernando, and I must say, he is truly an amazing mentor! His positive attitude and thoughtful guidance are truly inspiring. Every conversation with him leaves me motivated and empowered. Highly recommend connecting with him!”