Brazil

Product Design

Graphic Design

UX Design

UI/ Visual Design

Motion Design

Bachelor's Degree

Graduating

Filipe Esteves

Senior Product Designer

Resume

Usability Testing

Quantitative research

Prototyping

Qualitative research

Communication

Collaboration

Time management

Organisation skills

Presentation skills

Blog writing

Design systems

Human computer interaction

User research

Product roadmap

React

Unbounce

UserTesting

Webflow

ChatGPT

Figma

Framer

Hotjar

HTML

Miro

Adobe Creative Suite

Confluence

Google Analytics

Currently I am responsible for building and improving the Payment Link and Checkout Pagar.me products.

WinSocial is a digital platform specialized in the inclusion of risk groups and cluster engagement in the life insurance product. The goal is to promote healthy attitudes for its customers, offering benefits to those who renew the plan with good health metrics.

Key responsibilities

• Creating user-centered designs according to business goals and user needs
• Creating userflows and journey maps
• Development of high-fidelity, pixel-perfect, and handoff layout for developers
• Creation of prototypes for user testing
• Developing and maintaining visual style guide and user interface pattern library
• Working closely with development, QA, and PM teams in an agile environment
• Validating solutions through usability testing and user feedback
• Facilitation of UX workshops such as Design Sprint and Lean Inception
• Defining goals and metrics to ensure project success
• Collaboration with UX Researcher to develop qualitative and quantitative research

During my participation in the development of the new institutional website, we were able to increase the amount of lead capture by 30% and conversion of leads into customers by 12%.

Weni is a platform for developing chatbots with artificial intelligence that has operations in several countries around the world, with high profile clients such as UNICEF and Stone.

Key responsibilities

• Design and maintenance of the unnnic design system.
• Pair alignment with developers for Design System development
• Design System mentor for the company's mentoring program
• Creating user-centric designs according to business goals and user needs
• Design of the information architecture of the new product
• Creating user flows and journey maps
• Developing high-fidelity, pixel-perfect and handoff layout for developers
• Prototyping for user testing
• Working closely with development and PM teams in an agile environment
• Facilitation of UX workshops such as Design Sprint and Lean Inception
• Validation of solutions through usability testing and user feedback
• Analyzing user behavior using Hotjar
• Workflow design for the company's design teams
• Development of product teaching platform aligned with marketing

During my journey at Weni, we were able to unify 3 products into one and developed the new institutional page, which ensured ease and increased sales of the product. This was possible with the help of unnnic., which ensured the speed of development of the platform and increased visual consistency between the interfaces.

Trakto is a startup whose main product is an online graphic editor, with a main focus on entrepreneurial users, so they can create artwork quickly and conveniently for their business.

Key responsibilities

• Maintenance of the Kamaleon design system
• Alignment in pairs with developers for development of the Design System
• Alignment with stakeholders and B2B clients for new contract development
• Development of high fidelity layouts and prototypes for B2B audience
• Handoff of interfaces and components to developers
• Creation of institutional campaign pages
• Creation of user flows and journey maps

While at Trakto, I was responsible for the interface development, aligned with the developers, of Trakto Links, today the most used feature of the platform and largely responsible for the conversion of users.

umpontoseis is a digital agency from Alagoas, Brazil, that develops the design of digital products. The processes are elaborated end-to-end during the conception of the client's product, from research for discovery and definition of needs to final delivery and monitoring of product metrics after launch.

EngApp is a digital innovation and agile software development company that combines innovation processes, UX design and cutting-edge technology.

Key responsibilities

• User experience metrics research and management
• Development of low to high fidelity wireframes
• High-fidelity prototype development
• Persona study
• Creation and maintenance of style guides, as well as handoff to developers
• Information architecture development
• Content creation for e-mail marketing
• Graphic design activities in general, such as development of advertising pieces, visual identity for clients, and office graphic materials

EngApp was my first experience as a product designer and was essential to my professional development. I was able to participate in large and small projects in many different niches. During my participation I learned, mainly, how to develop my solutions in a fast way and maintain a clear and efficient communication with the development team.

Filipe Esteves🇧🇷

About Filipe Esteves

Expertise

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