Argentina

Florencia Macazaga

Senior UX designer

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Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Making remote and globally distributed teams work for you and your needs.

Working remotely

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Navigating micro-aggression, getting paid what you are worth and finding a community.

Being a woman in tech

Tips for transitioning into a new role or company.

Changing roles

How to think about design career paths and what progression looks like for designers?

Design career path

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Talk to people who've broken into the tech industry and learn their stories.

Breaking into tech

Tips on how to work and collaborate with designers.

Working with designers

Ways to provide constructive feedback to team members.

Giving effective feedback

Senior UX Designer for the checkout team where we were specifically focused on user growth. Working with a team of product managers, developers, content designers and legal, through different experiments we managed to improve the conversion of the checkout flow for guest users as well as the amount of registrations through our billing page. 
Led the redesign of the checkout billing page for US and after success rates expanded to 200 countries, where we tested different techniques so that the users could have a smooth experience by creating a PayPal account and paying successfully.

Product Designer for Creative Juice, a fintech company for Creators.
Main responsibilities:
• Researcher, interaction and UX/UI Designer. 
• Collaborated directly with stakeholders to design a more delightful experience. Conducted usability testings, User interviews to address customer pain points. Presented findings and design recommendations.

OnyxCorp develops business and consumer applications that utilize multi-layered encryption, decentralized architecture, and privacy-first features. 
Main responsibilities:
• UX/UI Designer for products dedicated to digital security and privacy.
• Researcher, interaction and visual designer. I'm in charge of leading the design process of Ciphr Portal a web-based application. By researching, ideating and building architectural flows to overcome to great user-centered design ideas.
• Collaborated directly with stakeholders to design a more delightful experience. Conducted usability testings, User interviews to address customer pain points. Presented findings and design recommendations.
• I Contributed to the design system, writing product and user requirements, and work directly with engineering teams to create and build solutions.
• Work with Scrum methodologies in different Sprints and assist to Daily, Planning, Demo and Retro meetings with the engineering team and stakeholders.

• UX/UI Designer for Everfi a client from Washington DC who develops e-learning courses and Financial economic education in different digital platforms. 
Responsibilities:
• Created custom illustrations and visual design.
• Moderated UX research with users to determine optimal UI solutions.
• Converted sketches/wireframes into high fidelity mockups.
• Worked in agile teams methodology by sprints planning, kick off, demos and retrospectives techniques in the whole process.
•Led the entire design for a responsive web application. Created UX deliverables including user personas, user flows, wireframes, high-fidelity mockups, and interactive prototype for mobile and web. Iterated based on user feedback from usability testing.

Florencia Macazaga🇦🇷

About Florencia Macazaga

Expertise

Sessions with Florencia Macazaga

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