France

Digital Marketing

Florent Bourchis

Commerce Media Director | Media, Retail Media, E-Commerce, Marketplace, Strategy, Growth, Performance, Social, Display, Programmatic, RMN - Consulting/Agency Model, Paid & Owned

Problem-solving

Critical-thinking

Presentation skills

Analytical skills

Campaign execution & analysis

Marketing strategy

Product analytics

Facebook Ads

Google Ads

Instagram Ads

LinkedIn Ads

Twitter Ads

Youtube

SEMrush

Tiktok

Stakeholder management

Organisation skills

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Making remote and globally distributed teams work for you and your needs.

Working remotely

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Understanding factors that lead to a motivated team - recognition, communication and more.

Keeping team members motivated

Understand the process of training, motivating and directing your team members.

Managing people

Steps to building and maintaining a strong, cohesive and effective team.

Building an effective team

Learn the tips to successfully manage a team in a remote environment.

Managing a remote team

Strategies for maximizing your design internship or co-op program.

Getting the most out of my internship

Tips for transitioning into a new role or company.

Changing roles

How to successfully prepare and position yourself for a job promotion?

How to get promoted

How to ask for a promotion and negotiate for salary raise?

Negotiating a job offer

How to think about design career paths and what progression looks like for designers?

Design career path

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

How to set up the team for success by defining and measuring team's performance.

Choosing metrics and team goals

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

How to set up product analytics and metrics to track success?

Leveraging Product Analytics

Reporting to global media leadership, lead the LATAM Media & Commerce Media practice, overseeing strategy, business growth, operations and P&L across a regional portfolio. Own executive client relationships and regional commerce media strategy, ensuring consistent execution and measurable business outcomes. Lead a multidisciplinary team of ~20 specialists, driving organizational design, hiring, performance and talent development. Expand business through client growth, new business opportunities, and regional RFPs. Drive innovation by advancing retail media capabilities, measurement frameworks and cross-functional best practices. Represent the agency through executive thought leadership while shaping the future of commerce media across LATAM.

Managed and grow +1 Bi BRL in media investments and scaled teams to 80+ people, building one of the fastest-growing capabilities at Accenture Song, directly contributing to the P&L and designed to rival top-tier agencies - while leading accounts for some of the largest advertisers in the market, building solutions & offers cross industries and digital capabilities. Actual digital focus on: media strategy, planning and buying, performance marketing, platform alliances, testing and optimization, measurement and reporting, programmatic, CRM, eCommerce, Growth, Retail media

Facing client issues on growth marketing, digital paid media, performance, social, programmatic, SEO and owned traffic, conversion optimization CRO, eCommerce, marketplace set up and optimization, digital sales acceleration, O2O, digital analytics & martech for strategic recommendations, client management on a consultative approach and capability transformation, implementation or operation reinforcement, specialists & recruiting, performance management; participation on multiple client proposal and pitches for consulting projects, focusing on extending current client relationships through digital capabilities activation. Focus: media strategy, planning and buying, performance marketing, platform alliances, testing and optimization, measurement and reporting, programmatic, CRM, eCommerce, Growth, Retail media

Advising clients on complex customer acquisition challenges across performance marketing channels, including search, programmatic, social, affiliate, email, CRM and owned media, CRO, marketing technology, mobile applications, and the design, implementation, and acceleration of agile marketing operating models. Responsibilities included strategic business analysis, advanced data analysis, and market research to support data-driven growth and transformation initiatives.

Media new business development and paid media capability development across Latam, leading BD, RFPs, and LOPs to drive growth and revenue with advertiser stakeholders. Shaping and tailoring storytelling for proposals, aligning solutions with client objectives, and integrating cross-functional capabilities, including Analytics, BI, and CRO. Driving talent acquisition and specialist recruitment to strengthen team capabilities. Marketing strategy, insights, and operations: brand planning, media planning, customer journey mapping, experience design, agile marketing, capability assessment models, marketing capability building, media agency evaluation, operating model assessments, and vendor management. Applied consultative approaches and methodologies to media, traffic sales, and growth, leveraging data-driven insights to optimize campaigns, increase conversion, and drive scalable client impact.

Leading and scaling global paid acquisition initiatives with full ownership of performance, budgets, and growth outcomes. Campaign briefs and media strategies: conducting campaign research activities, allocating media mix, collaborating with creative teams, designing data strategies and measurement plans, providing strategic recommendations, evaluating and negotiating media proposals, and forecasting media returns. Responsible for managing large-scale accounts and optimizing campaigns across search, social, display, programmatic, apps, affiliates, price comparison, and other performance channels. Full ownership of the acquisition funnel, performance tracking (GA4, GTM), experimentation frameworks, and cross-functional collaboration to improve ROAS, CAC, and scalable growth.

Leading and scaling global paid acquisition initiatives with full ownership of performance, budgets, and growth outcomes. Operating across media buying, traffic management, and growth strategy, with a focus on designing and optimizing multi-channel programs that drive qualified traffic and measurable revenue impact. Responsibilities include management and optimization of campaigns across Meta (Facebook), Google Ads, Amazon Ads, Apple Search Ads, TikTok Ads, LinkedIn Ads, Snapchat Ads, Pinterest Ads, Twitter/X Ads, Reddit Ads, Spotify Ads, Brave Ads, Yelp Ads, Quora Ads, Outbrain, Criteo, DOOH, and Retail Media, including Walmart Connect, Alibaba, Etsy, Shopee, eBay, Expedia, and iFood Ads. Ownership of the full acquisition funnel, performance tracking (GA4, GTM), experimentation frameworks, and cross-functional collaboration to improve ROAS, CAC, and scalable growth.

Florent Bourchis🇫🇷

About Florent Bourchis

Expertise

Sessions with Florent Bourchis