Brazil

UX Design

UI/ Visual Design

Design Operations

Customer Experience (CX)

Generalist Product Management

Program Management

Project Management

UNISINOS

UFRGS

Frances Danckwardt

Process Strategist

Communication

Problem-solving

Critical-thinking

Team player

Organisation skills

Leadership

Project management

Adobe Illustrator

Adobe Photoshop

Canva

Figma

Jira

Confluence

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Making remote and globally distributed teams work for you and your needs.

Working remotely

Learn essential burnout prevention techniques and replenish physical and emotional energy.

Managing burnout

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Navigating micro-aggression, getting paid what you are worth and finding a community.

Being a woman in tech

Understanding factors that lead to a motivated team - recognition, communication and more.

Keeping team members motivated

Understand the process of training, motivating and directing your team members.

Managing people

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

Steps to building and maintaining a strong, cohesive and effective team.

Building an effective team

Learn the tips to successfully manage a team in a remote environment.

Managing a remote team

How to maintain trust, commitment, accountability deliver results while handling conflict

Avoiding common dysfunctions

How to determine what is a good balance of skill sets for your organization's needs

Building balanced teams

How to identify star candidates, evaluate technical ability, and close hires

Hiring software engineers

Decision making as a software engineer or lead - how to become better at making the right choices

Making better tech choices

Strategies for maximizing your design internship or co-op program.

Getting the most out of my internship

Tips for transitioning into a new role or company.

Changing roles

How to successfully prepare and position yourself for a job promotion?

How to get promoted

How to ask for a promotion and negotiate for salary raise?

Negotiating a job offer

How to think about design career paths and what progression looks like for designers?

Design career path

Learn the career path and progression for product managers.

Product management career path

Responsible for all marketing and new products initiatives, digital projects, branding and incentives, leading:
- UX/UI & Design Team
- Marketing Team
- General processes Team 
- Customer Success Team
- Planning and Strategy Team

MBA in Sales, Negotiations and High Performance Results

Visiting professor of "Digital Marketing: SEO, SEM AND INBOUND"

Responsible for all marketing initiatives, digital projects, branding and incentives
- UI/UX and usability for digital environments
- UI/UX, Design, tech and branding team leader
- Annual product roadmap
- Communication and Awareness strategic plan
- FAQ strategy
- NPS management
- Budget management and strategy
- Campaign strategy, report and analysis
- Events strategy

Responsible to compose the strategies of component in the corporate's 
Plan and prioritize product feature backlog and development for the components
Define component vision, roadmap and growth opportunities
Align roadmap with corporate's OKR
Components research
Strategies to compose new components

Responsible for all marketing initiatives, digital projects, branding and incentives
- UI/UX and usability for digital environments
- Annual product roadmap
- Communication and Awareness strategic plan
- FAQ strategy
- NPS management
- Budget management and strategy
- Campaing strategy, report and analysis
- Events strategy

Searching for alternatives to personal and professional performance improvement.
Take the lead of scrum teams as the Product Owner
Providing vision and direction to the Agile development team and clients throughout the project and creating requirements
Being proactive, organized, and, especially, committed to deadlines and project delivery.
Showing time management ability and being able to prioritize simultaneous demands, adapting as needed.
Delegating tasks to the team, according to demands, establishing priorities, and creating an adequate environment for project execution.
Doing follow up meetings for assigned activities, keeping projects within timeframes, and ensuring team members know what they must do and when.
Managing and optimizing internal workflow, aiming to improve productivity and ensuring deliverables are produced with quality (in time, with no errors).
Selecting work resources, such as system development methodologies, along with the rest of the team.
Assuring developed product follows the specifications defined by the client and the company. Solving issues that might interfere with project execution.
Plan and prioritize product feature backlog and development for the product
Define product vision, road-map and growth opportunities
Ensure work focuses on those with maximum value that are aligned with product strategy Creating, updating and keeping project performance reports.
Aligning costs, deadlines and project organization with management.
Being a bridge of the team intermediating information to solve issues.
Lead the planning product release plans and set the expectation for delivery of new functionalities
Provide an active role in mitigating impediments impacting successful team completion of Release/Sprint Goals

Project manager focused on digital projects:
- New website, app and internet banking creation and development
- Rebranding (ATF.Credit to ATF Bank)

Responsible for project management role on multiple client digital projects on 22+ countries
- Key point of contact with complete accountability and responsibility
- Collaborate with internal teams to design, develop and implement digital projects
- Deliver projects on time and to budget, ensuring quality standards are met;
- Create and update support documentation including discovery, scope, requirement specification, functional specification, risk logs, project closure, project health reports, and incident reports
- Efficient management of resources, including working with Technical Lead, design, production/development and QA teams for optimum project delivery
- Responsible for scoping, building, and timely delivery management of campaign development projects on display ads, web pages, responsive pages, emails/EDMs, landing pages and templates, multimedia, and GUIs; and provide support on web/mobile application development projects

- Content creation to social media (Twitter, Instagram, Facebook and Linkedin) and online platforms to brands and corporative executives
- Community management
- Marketing strategy
- Digital projects management
- Media plan
- Seeding and influencer management
- Paid media
- Design strategy

Clients:
- Des Prezo Studio (Fashion)
- Bliss Wine (Alcohool)
- Mendes Ribeiro Vereador (Politics)
- Projeto Lu Dornelles (Health)

Customer Experience 
Elaboration of campaigns and actions of marketing and internal communication directed to the sales team Brazil;
Elaboration, development, monitoring and analysis of incentive campaigns;
Control of equipment, material made available to the teams of sales Brazil;
Control and approval of larger campaigns with Global Teams (US) and validation of winners with HR and Compliance teams;
Elaboration, development, monitoring and analysis of events;
Raising gifts and rewards;
Responsible for alignments, communication and approvals with the leaderships and executives;
Responsible for volunteering campaigns for Brazil sales teams;
Responsible for control and spending of funds allocated by alliances;
Conversations and budgets with suppliers.

Strengths:

* Communication: 
- Leading through others to meet organizational goals
- People management by Endomarketing initiatives 
- Improving Drive Strategy

* Analytical: 
- Strong drive for Results/ Problem Solver
- Strategic Endomarketing  Planning & Forecasting  for Consumer and Small Business | Brazil

* Organization: 
- Spearhead cross functional initiative to support Global  initiative for Consumer and Small Business results
- Expertise in global processes/systems specific to in Global G2M strategy

Planning and strategy of influencer and press advisory;
Community Management;
Elaboration and control of actions for mini and adult social media, in a national environment;
Elaboration and control of actions for mini and adult site, in a national environment;
Analysis of Google Analytics metrics and social media in a national environment;
Control, organization and maintenance of the project of influencer of the cities of Curitiba and Salvador, Melissa Makers;
Elaboration, control and analysis of events of the Melissa Makers project;
Conversations and budgets with suppliers;
Research of technological improvements and innovations.

In-person, hybrid and remote courses.

The Web Layout course (30h) addresses the principles of web design and creative development for the design of layouts and templates responsive to websites or blogs, taking into account different resolutions of screens and various devices.

The User Experience & Interface (30h) course introduces the components of user experience, information architecture, universal design, usability testing, and user interface and user experience web design development.

The Coolhunting (12h) course develops analysis of consumer trends, consumer profiles, gathering information based on different factors and creating models such as canvas and moodboard.

Responsible for an interdisciplinary team working on social media projects, website and digital campaigns management related to the brand Melissa (Grendene S/A).

Responsible for coordinate an interdisciplinar team, technology and music projects coordination and accounts management.
Clients:
- iPlace BR
- Rdio
- Opinião
- PlayTech BR
- CD Baby US

Logistics, financial and executive production assistance of the show A Fantástica Fábrica de Natal - 27º Natal Luz de Gramado.

Executive production assistance of the show A Fantástica Fábrica de Natal - 28º Natal Luz de Gramado.

Object production for the Sonho de Valsa (chocolate) campaign for LACTA

Trend research, social media management, webmarketing, assembly of graphic pieces, photos for webmarketing and branding.

Assistance in the preparation and assembly of exhibits and displays, budgeting and direct contact with suppliers and supporters in the Municipal Department of Culture (Coordenação de Cinema, Foto e Vídeo).

Emotional Design, Experience Design and Strategic Design.

Frances Danckwardt🇧🇷

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