Argentina

Product Design

Customer Experience (CX)

Technical Product Management

Growth Product Management

Business Development

Data Analysis

Ingeniería en informática

Técnico Superior en Programación

First Certificate(FCE)

Economía y Gestión de las organizaciones

Franco T. Hernandez

Founder

Product analytics

Product strategy

Communication

Collaboration

Problem-solving

Time management

Critical-thinking

Leadership

Balsamiq

ChatGPT

Hotjar

Jira

Google Analytics

Product as a service (PaaS) company building audience-first products.

We believe products can be copied, but communities don't:


This is the spot if you have a community looking for a product-led growth strategy.

We can help you with: 
| ÉTER consulting: community growth and monetization
| ÉTER academy: master product-led growth strategies
| ÉTER growth: products conversion rate optimization

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Join the community of next-gen leaders building audience-first products! 
Apply for your spot by DM 'ÉTER community' only by invitation.

Acquired by ÉTER to expand our vision of developing next-gen audience-first products. 
You can productize yourself too so now Academia Aprehender is ÉTER academy. 

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Join us to master Biohacking, Productivity, and Timeless Mental Models for personal growth. 

We are a community of tech entrepreneurs, product managers, doctors, and like-minded people.

Building a better way to manage your finances.

Digital product management talks: Intro, MVPs, platform business, analytics.

Head of product for CPGs.

Rappi is connecting the local economy of large urban populations across Latin America. By building last-mile logistics, we impact the lives of millions of consumers by removing friction of daily activities in cities.

Master in Financial Management.

I'm dictating about business and technology, with focus on what's Product Management and their benefits to the financial industry. 

- Business and technology synergy
- Agile organizations
- How to change to be part of the new collaborative economy: successful cases

Leading the product and development team to create the B2B platform to our partners. 
Changing Almundo to become a tourism marketplace, offering our partners the best experience.

Teaching the advantages and improvements that data enable to their business.

Helping others to transform their ideas into real successful products. 

Teaching the theory of Product Management with focus in UX and Web Analytics, relating always with my experience and other successful business. 

4.9 Stars calification

Managing the Product, Development and Design Team to bring to the world the new Open Banking APIs that will transform the Digital Banking experience, working together with FinTechs.

Enabling third party developers to build amazing Apps and services, creating valuable experiences to our customers.

Checkout: Payments and Delivery options. 
Customer Service: BackOffice, Fraud and My Account.

Main achievements:
- Reduce Tx Cost by 70%.
- Recovery 15% of lost sales by a new functionality to recover clientes with charge failed by e-mail.
- I lead the ICBC Store project, a whole new site for the ICBC Bank which will be used by 800k clients.
- Reduce CTR for CS: ex. Shipping status by 40%.
- Reduce Fraud verifications by 30%.

- Generate a data driven culture.

I led the product team for Navent Job sites: Bumeran, ZonaJobs, Laborum, Konzerta, Multitrabajos, UniversoBit and Execuzone.

One of my main achievements were to improve the onboarding experience for new users based in Web analysis and teaching others how to use the available data to take better decisions. 
I led the project to lunch a new Entrerprise portal to facilitate the purchase and promotion of new products. It was the first one lunching on time and with a great acceptante from the users. Increasing online revenue by 40%.

Achievements: Improve Checkout conversion between 10 to 40% increase depending on the product.
Reduce site tracking loss and accuracy in 80%. Improve NPS in after sales.

- Everything Online: We want the users to do everything online (after sales too) but they were having problems to see their reservations: I found an struggle case there and I created a report from an event to measure this case (10% of users) and obtained the emails to send them an invitation to continue the transaction/application and we solved the issue on the site.
- Matching data: I matched data from people with bad feedback to find the sessions and have a perfect view of what's going on. This help to increase the number of happy clients (25%).
- Call Center complains: When someone call the call center with a complain, after this I look for  the session. With that I found nearly 10 UX errors which improve the after sales transactions (30% less telephone complains).
- Abandon Service: When a user couldn't finish a purchase we save the email to send them a link to the checkout in a newsletter campaign and the 30% of this users ends up buying.

The Flights problems, were about 200,000 USD per day for example. And after Tealeaf we solved it completely (++ROI).

- User personalization: definition and validation of tracking according to business requirements, used to customize the site and reflect the data in dashboards. Definiton of rules.
Tracking accuracy improved by 80%.
- A/B Testing Analyst: assistance to the various teams in defining and tracking implementation of the A/B Testings. I check if is sent correctly and it's reflection in the measuring tool to achieve 99% reliability of the data and make statistics analysis.
- Google Analytics: definition and creation of segments, views and properties to reflect business metrics according to each product and country: analyze specific user behavior characteristics and other data to cohort analysis.

- Survey and validation with users referent, Design of functional specifications, Generating analysis and diagrams using UML.
Achievements: reduce approval times by 60% and issues by 50%.

Companies/Projects:

- Tenaris/Techint group│Security Administrator and Analyst (CRM Dynamics)
In charge of create profiles for Users and Business Units according to business requirements and assigning them to final users.
I achieved the consistency of roles in different environments to allow robust evidence in 100%. 
- Claro│ IBM Rational Application: - Develop functional specifications for the changes to take place in the IBM Rational ClearQuest tool, Design mockups screens.
I designed a web for send approvals which agile time for approvals by 60%.
- Visa│Application development (IBM Rational): - Specification of updates to IBM Rational ClearQuest application, Development of user manuals, Prototypes generation in the tool for validation with referent users.
- SES foundation│Fondo de Juventud (MS Sharepoint): - Designing forms and Update functional documentation.

QA: Design and execution of test cases for web applications and desktop, Registration of test cases testing tool (Testlink). Generate and test reports and Registration of incidents at issue tracking tool (Gemini).
It reduces by 50% the post implementation issues.

Client: S.C. Johnson & Son, Inc.

- Master Data Managment:
Daily maintenance and support. Update documentation and migrate Master Data. Material Handling, Customer and Suppliers.
I participated in the massive load on the Inspire SAP project in Mexico. 

- Data Archiving:
Evaluate the SAP environment, creation and analysis division variants and archiving strategy. Identify the types of business documents to be filed based on business criteria and FY, legal requirements. Analyzing the growth of tables, free space, resources required, objects involved to improve system speed up to 50%. Annual planning and estimations.

Project: Managed Service Applications. Position: NET Developer (Nov2011-Feb2012)
Applications: Desktop, C# .NET - SQL.
Programming applications to run queries and send information to the SAP area and notifications via e-mail. Update functional specifications. Testing applications and analyze new requirements.

I improved updating information by 20%

Software: IBM Lotus, Outlook, Oracle, SQL, Windows. User support. Manage and maintain servers and internal network. Install and repair hardware and software.

Franco T. Hernandez🇦🇷