

Principal Researcher at DBS
Principal Researcher at DBS
Hi, I am Jiahong (Frank). As a design professional with a strong background in UX research, product strategy, and leadership, I focus on building impactful products that solve real user problems.
I'm excited to share my experiences in navigating both design and business challenges, and I'm eager to help UX researchers and designers refine their skills, overcome obstacles, and confidently progress in their careers.
“I went in with doubt about my fit for the UX sector but Frank clarified it for me and helped me straighten out my job seeking process by providing very actionable advice on framing, focusing on the why and the outcome. It was a very valuable session and it genuinely changed my job search strategy.”
“Frank helped answer my questions about the skillset needed to become a UX researcher and shared valuable insights on how to view the product design and research process from different perspectives and stages. He also provided thoughtful recommendations on what would be most feasible and sensible for my situation, especially in light of where the UX industry is heading.”