Sweden

Content Design

Customer Experience (CX)

Copywriting

Digital Marketing

Content Marketing

Account-based Marketing (ABM)

Product Marketing

Content Strategy

Business Transformation

LIF-exam

Bachelor of Arts (BA)

Fredrik Holmboe

Commercial excellence expert

Public Speaking

Communication

Problem-solving

Critical-thinking

Presentation skills

AI/ML

Content strategy

Email marketing

Marketing strategy

Video marketing

ChatGPT

While working as head of inbound marketing, I led a team of dynamic individuals focused on… 

1.	Actively brainstorming and proposing new ideas for inbound marketing campaigns
2.	Writing various marketing materials, including blogs, newsletters, social media content, and more
3.	Measuring the effectiveness of campaigns against agreed key performance indicators (KPIs)
4.	Understanding analytics and data and using them to create effective content strategies.
5.	Maintaining up-to-date knowledge of the industry’s best practices, strategies, and offerings, including inbound marketing
6.	Creating, managing, and executing multi-channel marketing campaigns that leverage SEO, social media, inbound marketing, email campaigns, and events to grow customer acquisition

Tasked to contribute with my general knowledge of digital strategies and how digital is shaping our future, the goal is to support the school in arranging the best possible education.

Focus: digital strategy, digital transformation, future of digital, coaching, speaking

Do you work with commercial activities in life science and strive to keep up with the digital transformation?

We help you make data-driven decisions for your commercial activities so that you can focus on what is most important.

If you are uncertain of where you stand or need a better overview of your digital transformation process, please contact me directly here on LinkedIn or +4672-97 57 000, fredrik@dualia.se.

As a digital marketing specialist, I worked on an interim basis where I supported Bayer on a Scandinavian level with their digital projects focused on key brands.

SKILLS: inbound marketing, content marketing, digital strategy, pharma regulations, pharma digital marketing, digital communication

In my role as digital strategist, I bring experience from more than a decade of marketing and sales from the Pharmaceutical industry as well as my passion for digital strategies, conversion optimization, inbound and multichannel marketing.

Some achievements:

1. Galderma

Worked on many various projects, but the project that really is an outlier is the Power Up with Galderma webinar series, where I was part of the UP strategy team and one of the presenters of the webinars. Of the five webinars, I was in front of the camera talking about different aspects of digital strategy and communication in four of them.

We reached 117 countries and 22.000+ viewers in that project. Read more in the "How to reach 22,000 customers with webinars during a global crisis" link below.

2. Envirotainer

I led the global content strategy work resulting in the foundation for their commercial communication online. Asked to speak about inbound marketing and digital strategy both at their internal global meeting in London and at their global partner meeting. Watch the presentation via the link below.

As a member of the editorial board of the Pharma industry magazine, I contributed to publications focused on digital marketing and digital communication strategies for the industry.

Publication URL: http://www.pharma-industry.se

Focus: digital strategy, digital transformation, digital marketing, and communication for the pharmaceutical industry

While working as a digital strategist, I effectively:

1.	Evaluated and implemented improvements on digital strategy.
2.	Researched the latest digital tools and interactive trends.
3.	Optimized SEO.
4.	Created integrated and cost-effective digital strategies.
5.	Drove value for the organization.
6.	Analyzed and reported on digital campaigns.
7.	Analyze customer and user data.

See related recommendations below.

At Meda, I effectively worked as a brand manager, handling digital strategies and marketing five focus products within Derma, Erectile dysfunction, and Cough. 

I also managed the Portfolio of 85+ products.

During my time at Biogen, I worked as part of a dynamic team, developing and implementing product and marketing strategies nationally, including setting budgets and creating printed and digital advertisements. I also created printed and digital (websites etc.) product materials and developed multiple sales campaigns.

As the product manager for the MS market leader brand and their Franchise business, my key responsibilities are:

 ★ Develop and implement product and marketing strategies on a national level, including setting budgets, creating printed and digital advertisement as well as printed and digital (websites etc) product material. Sales campaign development.

I was also appointed the role of Digital champion and Multichannel Lead in Sweden, with responsibilities such as:

 ★ Lead the team that develops our Swedish portal aimed to serve health care personnel (HCP) in which all brands will be represented together with other information and services that aims “Beyond the pill”. The goal is to build a highly valuable, personalized portal with segmented content based on the visitor’s profile and engagement history. The one-stop-shop for all HCPs wishing to interact with Biogen in a digital way. 

 ★ Oversee the development and create strategies for our interactive visual aids (IVAs) such as apps and interactive sales campaigns via tablets (iPad) based on HTML5.

In my position as Territory manager at Novartis my responsibilities include 'regular field force' tasks such as:

 » Promoting and thereby increasing market shares of the drug Ritalin in my district (Stockholm, Dalarna and Norrland)
 » Interact with KOLs and Head of clinics with the purpose to investiage needs and to plan and initiate projects
 » Arrange bigger educational meetings on a regional level

As the Owner & Lead digital strategist of Dualia, my major goal is to provide great services and even better results to companies in the pharmaceutical and life science industry.

At Dualia, some areas we cover are:

•	Digital strategy and marketing
•	Digital transformation
•	Digital education & training
•	Project & account management

Website: www.dualia.se

With over a decade in various positions within the pharmaceutical industry, we know our way around the rules and regulations that accompany the sales and marketing of pharmaceutical drugs. 

When it comes to pharma digital marketing, we know the rules, the processes, and the people. This also makes us suitable partners capable of supporting and educating pharma marketing professionals and senior management.

Some of our clients and assignments include:

2021 - Various speaking assignments - Pharma Relations, Novo Nordisk, Vifor Pharma, Grifols
2021 - Business unit digital marketing sparring partner, Chiesi
2021 - Summer cycle meeting kick-off hybrid meeting, Chiesi
2021 - Customer Engagement, Boehringer Ingelheim
2021 - Full-service marketing partner, Pierre Fabre
2021 - Winter cycle meeting kick-off broadcast, Chiesi
2020 - Various speaking assignments - Pharma Relations
2020 - Full-service marketing partner, Pierre Fabre
2020 - Content marketing strategy and implementation
2019 - Global webinar series - 5 webinars, 22000+ participants, 117 countries
2018 - Full strategic communication 5-year plan divided by therapy area.

Fredrik Holmboe🇸🇪