Indonesia

UX Research

UX Design

Generalist Product Management

Non-Degree Program

Frida Ayundha

UX Researcher

Project management

User research

Figma

Jira

Maze

Usability Testing

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PT Asuransi Jiwa Sequis Life is a life insurance company, health insurance, and investment provided through the best program for Indonesian families.

Main responsibilities:
• Lead exploration research on how insurance agents work at Sequis with 2 UXR interns.
• Define, plan, and do user research studies to uncover insights and tendencies of candidate customer bases and Sequis’ agents.
• Conduct user research using a wide variety of qualitative and quantitative research methods, in-person and remote.
• Reach out to users to recruit them for feedback/research opportunities.
• Conduct usability testing of design concepts and prototypes.
• Conduct design sprints & ideation sessions related to insurance agent apps as a facilitator.
• Evangelize research results to the Product team and follow up on insights to implement.
• Works in a team of 8 UI/UX and directly reports to the Product Manager in charge.

Project:
Involved from the start in handling insurance agent applications. My responsibilities for this project are to explore the UX side of this application, conduct a design sprint for the entire application, and do usability testing.

GetCraft is Southeast Asia's premium creative vendor marketplace, helping you find, manage, and pay top creative vendors for all your marketing needs.

Main responsibilities:
• Conducted the usability testing of design concepts and prototypes made by UI Designers.
• Led every research on GetCraft products.
• Evangelized research results to the Product team and follow up on insights to implement. One of the successful projects was a brief creation redesign that positively impacted the company after 3 months of being released. Briefs sent increased by 50%. The company's revenue increased by 111%.
• Generated analytical reports using Data Studio and presented them weekly to the development team.
• Worked in a team of 3 UI/UX and directly reported to the Head of Product.

Projects:
Brief creation and chat feature on GetCRAFT, through this feature the creator will provide several submissions related to what concepts will be given and how much the revenue will cost. Then, the client will choose and place an order based on the submission.

Ralali is a B2B online marketplace that provides an easy transaction process through technology and features to help sellers and buyers do their business easier, safer, and more transparently.

Main Responsibilities:
• Simplified and reduced Ralali's seller and product rating process and increased the use of the rating and review features to 5% within 3 months of release. With 100% filled ratings and reviews, sellers know when to improve their store.
• Acted as facilitator and interviewee to facilitate the design sprint.
• Worked in a team of 5 people and reported directly to the Head of Product.

Projects: seller management, request for quote (RFQ), rating and review, and initial Ralali mobile app launch.

Assisted Senior Marketing Manager of Cards and Merchant Marketing Communication to launch and oversee advertising and media planning for CIMB Niaga marketing strategy.

Projects Involved:
- CIMB Niaga Xpo 2016
- Kompas Travel Fair 2016
- The Color Run CIMB Niaga 2016

Worked closely with clients and the business to identify and analyse core business processes and workflows. Creating the database schemas and business process modelling using BPMN tool to visualise the system.

Frida Ayundha🇮🇩

About Frida Ayundha

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