Brazil

Product Marketing

Generalist Product Management

Kellogg School of Management

Reforge Alumni

Positivo University

Gabriela Antunes

Product Marketing Manager

Relationship management

Product strategy

Communication

Team player

Organisation skills

Presentation skills

Brand positioning

Market research

Salesforce

Trello

Adobe Illustrator

Adobe Photoshop

Facebook Ads

Figma

Hotjar

Jira

Mailchimp

Miro

Notion

Google Analytics

Stakeholder management

Marketing strategy

Product roadmap

- Developed B2B and B2C positioning strategies for the company.
- Defined B2C personas and user journey maps, providing the Product team with valuable insights that informed the development of new features and enabled more targeted marketing campaigns for user acquisition.
- Supported the Marketing Performance team in testing new paid marketing campaigns and strategies.
- Led the transition of the customer help centers from Intercom to Zendesk besides the creation of over 100 new articles.
- Created new sales materials aligned with the latest positioning and product features to facilitate negotiation.
- Influenced the roadmap and product strategy by idealizing the ZBD Referral Program - implemented in March 2024.

- Founded and structured the team within the company, growing from 1 to 5 people and being responsible for managing the squad.
- Support +50 product launches in 2021, from new functionalities and products to new countries and operating models participating from the discovery including market research, value proposition, and messaging definitions to the GTM strategy. 
- Influenced and helped to idealize the go-to-market of products through the Product Series campaign created in 2020 and now happens annually. The campaign drove +70 new opportunities in the pipeline.
- Developed EBANX's new value proposition. 
- Presented and defended strategies among multiple stakeholders across the globe. 
- Defined and safeguard prioritization strategy among product, engineering, and sales teams.

- Led Shopify's integration until it became the third most profitable integration in the company.
- Teamwork with product design to improve the Payment Page's performance by creating A/B tests, using the best UX writing practices, and analyzing consumer purchase behavior.
- Experience working with the Sales team to improve products and define product backlog. 
- Support the Engineering team to prioritize and implement the right improvements to EBANX Dashboard, helping with user behavior data and feature release communication.

- Rentcars.com's positioning development for social networks/website/blog.
- Support with Latin America and US digital presence strategy.
- Strategy definition aiming to increase bookings in BR aligned with the Commercial team and sales pitch definition.
- Create actions for the Rentcars Affiliate Program, press releases, endo-marketing materials, and management of external suppliers.

- Development of brand guide and the tone of voice for digital channels for brands.
- Lead the digital strategy definition for national and state brands focused on increasing engagement.
- Performance tracking of digital presence and brand awareness.
- Consultancy on crisis management.

Gabriela Antunes🇧🇷

About Gabriela Antunes

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