Canada

Branding

Digital Marketing

Content Marketing

Product Marketing

Project Management

Content Strategy

Baccalauréat

Certificat

Gabrielle Lafontaine

Head of marketing

Partnership

Product strategy

Communication

Collaboration

Presentation skills

Leadership

Project management

Brand positioning

Brand strategy

Community management

Content strategy

Email marketing

Market research

Marketing strategy

Optimal Workshop

SurveyMonkey

Trello

Ahref

Airtable

Amplitude

Asana

Canva

ChatGPT

Figma

Hotjar

HubSpot

Intercom

InVision

Jira

Lucidchart

Mailchimp

Miro

Monday

Notion

Adobe Creative Suite

Confluence

Google Analytics

Empathy

Stakeholder management

Time management

Team player

Organisation skills

Problem-solving

Critical-thinking

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Navigating micro-aggression, getting paid what you are worth and finding a community.

Being a woman in tech

Understanding factors that lead to a motivated team - recognition, communication and more.

Keeping team members motivated

Understand the process of training, motivating and directing your team members.

Managing people

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

Steps to building and maintaining a strong, cohesive and effective team.

Building an effective team

Learn the tips to successfully manage a team in a remote environment.

Managing a remote team

Talk to people who've broken into the tech industry and learn their stories.

Breaking into tech

How to define and execute a successful launch and managing stakeholders expectations. (eg. MVP)

Launching new products or features

Manage team expectations and get the most out of your meetings.

Running effective meetings

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Navigating the working relationship with PM's and engineers as a designer.

Working with product and engineering

How to create personas, and leverage them in design.

Creating and leveraging user personas

Ways to provide constructive feedback to team members.

Giving effective feedback

Currently leading a team of 8 marketers - 1 PMM, 2 Partner Managers, 2 Content Writers, 2 Web Developers, and 1 designer.

Built up the product marketing function from scratch.

Product Marketing:
- Building and upkeeping our products' value prop and messaging as we evolve
- Working closely with the product team to evaluate and prioritize the new integrations to be developed based on market watch, product-use case fit, customer demand, and more among other deciding factors.
- Planning the GTM strategy and execution of all the new integration launches (minimum of two per month - most recent launch example are of ClickUp, monday.com, Teamwork, and Smartsheet)
- Planning the GTM strategy and execution of all new product or feature launches (most recent examples are the launch of the all-new workflow designer, the biggest product launch in Unito's history!)

Partner Marketing:
- Building and executing on a partner program strategy
- Onboarding and building new relationships with integration partners as we grow our integration portfolio
- Manage and upkeep ongoing relationships with partners that have been with us for a while (I have contacts at Asana, Trello, Atlassian, monday.com, among others!)
- Negotiate rev share/reseller/OEM deals with partners

http://www.gabriellelafontaine.com/

BRAND STRATEGY/ PRODUCT MARKETING STRATEGY

- Brand/Product analysis
- Qualitative research on your industry, competition, consumers & clients, internal and external perceptions of your brand
- Development of brand/product insights and recommendations
- Development of brand/product positioning 
- Identifying USPs
- Developing messaging based on insights
- Brand architecture and naming strategy
- Development of brand messaging
- Development of voice & tone
- Recommendations for future brand/product assets 

CONTENT STRATEGY

- Audience research
- Content audit 
- Industry analysis
- Identification of editorial angle and content pillars
- Development of content ideas
- Content formats & channels 
- Building content plan  

DIGITAL COMMUNICATIONS

- Short and long marketing copy (taglines, product descriptions, etc.)
- Website content
- Blog articles
- Social posts
- Newsletters

My role for our clients at Republik begins with research in order to:

1 - Understand the brand;
2 - Understand the industry the brand is evolving in;
3 - Understand the audience the brand wants to speak to.

With this research, I can set the editorial tone of the brand's content, to ensure meaningful, coherent, and strong communication with their consumers.

B2B tech brand marketing: 

Defines branding strategy and participates in its execution - content, events, advertising, etc.

Create and embrace Sharegate's positioning. Ensures the development of the brand when going through organizational changes (ex. new product offering). Market analysis and research of industry trends to ensure the consistency of our brand positioning and messaging.

The guardian of our brand and ensures consistency between the Sharegate brand and its products.

Defines the main issues related to the brand and proposes a prioritized roadmap aligned with our business objectives.

👋  Build and maintain relationships to showcase the brand's vision and mission in the industry.

🕵  Identify content-related opportunities that meet the needs of our audiences.

🤓  Develop a content strategy focused on the needs of our users.

✍️  Use storytelling and creativity to design, write, edit and distribute content.

📈  Use the data to propose actions.

- Identifying the key elements within a client's DNA and creating a content strategy based around those key elements.

- Ideation and conceptualization of creative web content based on the content strategy

- Occasionally producing editorial content (long copywriting).

- Ensure web content meets content strategy objectives and goals all the while following brand guidelines and visual branding.

- Constant contact with influencers and collaborators to produce and distribute creative content.

- Execute a content strategy to support project goals

- Maintaining website content using a CMS. 

- Resource with respect to style and content structure.

- Ideation and conceptualization of creative web content and distributing via all brand channels (website, social media, blogs, etc.) ie. Creating editorial line for Natrel's online magazine articles

- Ensure web content meets content strategy objectives and goals all the while following brand guidelines and visual branding.

- Constant contact with influencers and collaborators to produce and distribute creative content.

- Execute a content strategy to support project goals, work with developers and UX designers to assess technical options for content display and management through a CMS.

- Plan and execute website updates, involving members of the different teams as needed.

- Maintaining website content using a CMS. 

- Resource with respect to style and content structure.

Gabrielle Lafontaine🇨🇦

About Gabrielle Lafontaine

Expertise

What mentees say