Singapore

Sales

Customer Experience (CX)

Product Marketing

Program Management

International Student Exchange Program

Bachelor of Business Management

Gama Aprilian

AI Go-To-Market and Sales

Communication

Problem-solving

Stakeholder management

Marketing strategy

Sales plan and process

Google Ads

Strategies for maximizing your design internship or co-op program.

Getting the most out of my internship

Tips for transitioning into a new role or company.

Changing roles

How to successfully prepare and position yourself for a job promotion?

How to get promoted

How to set up the team for success by defining and measuring team's performance.

Choosing metrics and team goals

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Practice HR, technical and behavioural interviews with mentors.

Practice mock interviews

Talk to people who've broken into the tech industry and learn their stories.

Breaking into tech

Learn essential burnout prevention techniques and replenish physical and emotional energy.

Managing burnout

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Defines and executes the product activation strategy for the $M Search Ads Lead Generation business in APAC, partners with global product teams to tailor Search Ads GTM to APAC markets and execute enablement initiatives, drives APAC-level partnership with key internal cross-functional stakeholders, and improves internal enablement strategy and business processes.

Defined and executed the product activation strategy for Search Ads in SEA, and partnered with Sales teams to influence accounts and achieve in-market business growth objectives, ensuring that Google’s global product strategy is locally relevant. This resulted in X% growth in product adoption, X successful case studies scaled globally, and Xppt improvement in revenue support coverage.

Drove regular business reviews with senior stakeholders for the org's biggest troubleshooting team (~60 heacounts), highlighting essential operational insights and challenges across workflows and teams that resulted in multiple global task forces created to address operational issues.

Developed a business strategy for the business's top priority customer and partnered with cross-functional teams to get buy-in. Initiatives / recommendations included in the broader org's priority client strategy, and to be deployed in 2022.

Spearheaded research and analyses in the team's customer support operations involving headcount investment in local language support and product scope improvement that led to global decision to continue / discontinue certain language support which led to XX HC savings in 2021.

Delivered strategic advice and troubleshooting support on Search Ads for Google's largest advertisers and agencies globally, drives efficiency by improving internal global post-sales business processes, and provides customer insights to sales team in Indonesia and Southeast Asia.

Spearheaded research and analysis of the team's newly launched timeliness metric, resulting in a significant change for the metric in 2021, and for the research methodology to be scaled across all teams globally.

Directly supported the org's senior leadership team and worked with multiple global stakeholders in analyzing inefficiencies in business processes and providing recommendations to improve queue hygiene. Recommendations led to XXppt QoQ improvement queue hygiene, and XX QoQ improvement in timeliness metrics.

Led and supervised a global analysis to identify and deep dive timeliness metrics for the team, and gave recommendations on operational improvements to senior leadership team. This led to the formation of a task force to tackle the operational improvements, the report framework to be scaled globally.

Co-managed operations of Google Ads troubleshooting team which supports all advertisers in Indonesia through owning customer/sales team escalation process, analyzing customer experience metrics and deriving business insights, coaching vendor partner teams, and launching and improving support service offerings. Achieved XX% CSAT and XY% Resolution Time targets for Indonesia's strategic clients.

Successfully launched Ads Support service - customer-direct troubleshooting service - to large customers in Indonesia and drove XX% service adoption rate and saved XX Account Manager's hours through engaging frequently with sales counterparts to drive program awareness and leading coaching programme for vendor partner support agents

Led the coordination of internal support team during SEA's Shopping Season (11.11 and 12.12) to ensure seamless operations, working together w/ other teams to secure proactive and reactive weekend troubleshooting support for Sales team's biggest e-Commerce clients. This safeguarded $XXXM revenue and resulted in zero executive leadership escalations.

Contributed to +$XM revenue defense strategy for billing migration in Indonesia by working with Policy and Go-To-Market team to ensure smooth customer migration.

Spearheaded advancement program for agencies, partnering with Sales and Marketing. Program was scaled to three cities in Indonesia, reaching 100+ account optimizers, receiving 95% satisfaction score, and activating nine accounts with 39% post-program revenue growth

Executed alignment of metrics reporting and analysis between Google and vendor partner POCs, created workflow for data extraction and reporting and guidelines for analysis and reporting, visualized data through creation of multiple dashboards for easier weekly and monthly reporting, and scaled monthly reporting templates to five markets.

Provided strategic and consultative advice to Google’s highest-spending and strategic SMB advertisers and agencies, and solved technical issues and optimized accounts while satisfying customers and consistently exceeding targets for solution quality and efficiency measures.

Supported 5+ core Google advertising solutions, including Google Ads, Google Ads Editor, Google Analytics, and Merchant Center

Drove 1-to-many initiatives to drive product adoption and educate the market on Google Ads through online (webinars) and offline (scaled trainings) channels.

Spearheaded XFN collaboration to organize one of Marketing’s Big Bet initiatives in 2018 - Google Shopping product training for agencies with Premier Badge and/or in Google’s Elevator Program. Trained 62 participants from 30+ strategic and badged Google Partners agencies, with participants’ satisfaction score (rating of 4/5 and above) of 97.83%.

Assisted Indonesia’s Social Media Lead in managing Google Ads Social Media platforms and handling troubleshooting cases, educated advertisers in Indonesia through online engagement platforms, and strategized and executed collaboration between Google Ads Social Team with Google My Business Indonesia Team with Indonesia's Social Lead.

Assisted YouTube Indonesia Community Manager to devise and execute online engagement strategy for top creators.

Assisted Senior Consultant under Change Management work stream to develop communications and training materials for Oracle R2P and Spend Analytics implementations for a telecommunications company.

Gama Aprilian🇸🇬

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