India

Digital Marketing

Event Marketing

Account-based Marketing (ABM)

Product Marketing

IIM Calcutta

Government Law College, Mumbai

Gaurav Gupta

Marketing Consultant

Social media marketing

Communication

Collaboration

Problem-solving

Team player

Organisation skills

Leadership

Project management

Brand positioning

Campaign execution & analysis

Email marketing

Influencer marketing

Marketing strategy

Ahref

Asana

Canva

Facebook Ads

Figma

Google Ads

HubSpot

Instagram Ads

LinkedIn Ads

Mailchimp

Google Analytics

SEMrush

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Understanding factors that lead to a motivated team - recognition, communication and more.

Keeping team members motivated

Understand the process of training, motivating and directing your team members.

Managing people

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

Steps to building and maintaining a strong, cohesive and effective team.

Building an effective team

Learn the tips to successfully manage a team in a remote environment.

Managing a remote team

How to maintain trust, commitment, accountability deliver results while handling conflict

Avoiding common dysfunctions

How to determine what is a good balance of skill sets for your organization's needs

Building balanced teams

Stakeholder management

Time management

Presentation skills

Customer service

Conflict resolution

Critical-thinking

Public Speaking

Analytical skills

Branding

Conversational AI

Content pipeline

Content editing

Content research

Negotiation

Affiliate marketing

Brand strategy

Business intelligence

Chatbot

Community management

Content creation

Content strategy

Event organisation

Budget management

Market research

Viral marketing

Relationship management

Referrals

Newsletter writing

Partnership

Product roadmap

Qualitative research

Strategies for maximizing your design internship or co-op program.

Getting the most out of my internship

Tips for transitioning into a new role or company.

Changing roles

How to successfully prepare and position yourself for a job promotion?

How to get promoted

How to ask for a promotion and negotiate for salary raise?

Negotiating a job offer

How to think about design career paths and what progression looks like for designers?

Design career path

Learn the career path and progression for product managers.

Product management career path

How to set up the team for success by defining and measuring team's performance.

Choosing metrics and team goals

How to define and execute a successful launch and managing stakeholders expectations. (eg. MVP)

Launching new products or features

Manage team expectations and get the most out of your meetings.

Running effective meetings

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Ways and resources to improve your design skills.

Improving design skills

How to create personas, and leverage them in design.

Creating and leveraging user personas

Ways to provide constructive feedback to team members.

Giving effective feedback

How to define an ambitious product vision and how to best communicate it to stakeholders?

Creating a product vision

Best practices for documenting projects, epics, and stories

Writing product requirement documents

How to conduct interviews, what to ask, and how to analyze your results? (eg. user interview)

Conducting effective customer interviews

ChatGPT

CircleCI

Hotjar

Unbounce

Youtube

Twitter Ads

Zapier

1. ESTABLISH BRAND POSITIONING: Setu ‘s positioning with stress on the foundation of ‘nature+modern’ science, needs to be established in our communication.

2. NEW MEDIA: Building a bank of engaging content in new media platforms – social, email, blogs, health portals, video formats.

3. Agency: Working with the agency and planning content for the different platform (Facebook & Instagram) & promotional activities.

4. Customer Insight: Interacting with the customers and creating insights through a survey.

5. Email Marketing: Responsible for finding ways to utilize email marketing in all internet marketing campaigns and customer engagement.

A) Marketing Support
- Social Media
- Email Marketing & Database Management
- Marketing strategy and executing plan for specific projects and programmes
- Compile Marketing – Quarterly Communications report for programmes and properties like website, newsletters, sector reports and presentations.

B) Communications
- Content support – drafting and proof reading content
- Tone and language - for creatives, internal documents and other mediums like website, brochure
- Policies and procedures - related to communications, event execution, collateral creation and use, social media use etc.
- Support material – Videos, blogs, interviews etc. to explain and promote the various initiatives and programmes

C) Branding
- Adherence to brand guidelines
- Collateral design, promotional material design.

- Lead the development of organization-wide social media management standards, policies and rules of engagement for social media
- Define key performance indicators and implement enterprise level measurement, analytics, and reporting methods to gauge success
- Apply marketing research and development methods to learn and understand emerging trends and technologies and to communicate this knowledge clearly and concisely
- Best practices for creating, managing, monitoring, and developing content for social networks

- Consultant to 3 local offices and partners around youth marketing in Estonia.
- Concept design and implementation of www.aiesec.ee 
- Concept design and project head for LEAP event engaging Companies, Startup and Venture Capital.
- Lead and Managed Online Marketing Campaigns: 
- Social Media, Email Marketing, Lead Generation, Organic [SEO/SEM], Conversion Rate Optimization, Analytics, Content Marketing.
- Trained and Facilitated around Product Packaging, Youth Marketing, Campus Promotion, Service Design, Sales & Conference Delivery.
- Represented Estonia at International Conferences of AIESEC.
- Partnering with Youth Organization & Non Profit Organization.
- Mentoring and leading a team and virtually managing team.

Gaurav Gupta🇮🇳