India

Product Design

Generalist Product Management

Technical Product Management

Growth Product Management

Group Product Management

Product Marketing

PGDM

Gaurav Tripathy

VP of product

Communication

Problem-solving

Critical-thinking

Leadership

Figma

Confluence

Building the product for global customers in non-music audio category
- Heading product & design
- Scaled the product from 1 -> 10 
- Building for next phase of growth : 10 -> 100

Product lead for below two charters:
- Offers / deals / promotions & coupons - contributing to product led growth
- User retention - contributing to better LTV

Product lead for a portfolio of 10+ games across mobile & web platforms comprising of some of most beloved franchises of EA - Tetris, Plants vs Zombies, Bejeweled.

Responsibilities include :
- Leading a team of Product Managers & Data Analysts to drive business growth
- Ownership of Acquisition, Retention, Engagement & Monetization metrics
- Identifying growth opportunities for the portfolio by deploying strategic bets & devising product roadmaps
- Strategize Player Lifecycle Management - Messaging, Segmentation, Merchandising, Events & Promotions
- Financial forecasting and scenario planning
- Leading Experimentation, Data driven decision making & Analytics practices for the studio

Lead Product Management & Product Marketing of Mobile Games. Lead new product development and live services of games across multiple genres.

Led a team of Product managers and Data analysts for New User Acquisition business vertical.
Primary responsibilities included:
1. Driving New user acquisitions & onboarding
2. Managing Usage, Retention & Revenue
3. Managing product portfolio as per distribution strategy, competition benchmarking and consumer insights
4. Market communication of products through ATL & BTL mediums
5. Conceptualizing and implementing schemes for Trade & Sales team
6. Market planning and Forecasting

Role Included:
1. Managing end-to-end Loyalty & Rewards program for Trade and Employees of Business partners
2. Single point of contact for Partners for providing compelling rewards experience through multi-channel earn & burn options
3. Driving engagement of Trade/Employees towards organizations’ Loyalty Program through various BTL campaigns and innovative sweepstakes / exclusive offers from partner networks
4. Work collaboratively with Rewards fulfillment team, Partner Managers, Technology & Operations team for smooth and timely execution of Loyalty programs
5. Acquiring new business partners by prospecting and selling PAYBACK’s Loyalty & Rewards solution

Responsible for handling data/mobile broadband and Devices (Idea Smart phones and Net setters) businesses. 
Role included:
1. Manage & Launch new Products based on Customer segmentation, Market research & Competition analysis
2. Acquire new users by launching and marketing new products
3. Drive Usage and revenue of users by custom offers based on consumer insights & data analysis
4. Drive sales of Idea Smart phones and Net setters through trade and consumer schemes
5. Market communication of products & Devices through ATL & BTL communications

Summer Internship for a period of 2 months on "Branch Banking and Wealth Management"

Gaurav Tripathy🇮🇳