Armenia

Group Product Management

Generalist Product Management

Technical Product Management

Platform Product Management

Master's degree

Gevorg Kazaryan

Group Product Manager

Product strategy

Communication

Collaboration

Problem-solving

Empathy

Stakeholder management

Leadership

Product roadmap

Salesforce

Zapier

ChatGPT

REST API

I joined Adobe as a result of the Workfront acquisition. Here we are going to change the world through digital experiences.

Workfront is the platform for enterprise work management. I was leading product teams over the setup and administration area. Mainly working on assuring Workfront offers enterprise-grade security, configurability, and extensibility. 

During the time of my operations the following key outcomes have been achieved: 

• Increase in NPS score by 20% among target personas. 

• Workfront has made a leap from “Strong Performer” to absolute “Leader” as an enterprise work management solution according to Forrester Wave. A major contribution to that has been made by enterprise capabilities delivered by my teams.

SFL - is one of the fastest-growing software development companies in Armenia, since the company is mainly focused on outsourcing products from Europe and the USA, I was lucky enough to work on 3 products and gain valuable experience from different areas. 

During the time of my operations I was able to achieve the following markable results: 

• Defined and launched from scratch MVP version of an innovative creative management platform.

• Established and delivered a number of external services integrations including such complex ones as Facebook, Google Cloud services, Zapier and etc.

• Restructured user flows and implemented a number of monetization improvements, which lead to an ARPPU raise of 15%.

• Redefined the product’s potential market and released a number of features that attracted more than 50 new paying customers to the product.

• Implemented a number of UX improvements, based on analytics tools data analysis. 

• Integrated agile methodologies and practices to the development team from scratch.

IPSC - is the biggest research and consulting company in the region, with over 10 years of experience in the research field and being a strategic partner for such international companies as TNS, GORBI, and VCIOM, I joined IPSC during the restructuring period and was one of the employees who was forming new “Consulting” department. Along with the team we’ve established the “Communications” department of the company and started provided consulting services based on research. 

During the years of my work at IPSC I achieved the following:

• Developed and formed from scratch a new department of the company with a completely new market and services, which after 2 years of operations grew company revenue by 40%.

• Lead marketing consulting services of the company and crafted marketing strategies for more than 10 companies from top taxpayers of Armenia.

• Organized a series of events in cooperation with such companies as Microsoft, SAP, Axoft and etc.

• Lead the company’s re-branding activity and managed communication strategy.

• Prepared a number of questionnaires and conducted a number of qualitative interviews, along with data analysis.

Forbes magazine - I was one of the first employees of the official representation of Forbes magazine in Armenia, with the team we had a challenging goal to launch a first international business-oriented magazine to the Armenian market, as well as to recover paper magazine reading culture. 

During my operations at Forbes magazine I achieved the following outcomes: 

• Launched from scratch corporate subscription service, which led to magazine sales growth to almost 50%. 

• Established cooperation with internationally famous companies such as HSBC Bank, Ernst & Young, Pernod Ricard, Burberry and etc.

• Participated in website content moderation and launched a business blog section, which increased the average time spent on the website to 30% and the average number of page views 3x.

Fortis Communications - is an innovative VoIP service provider company, which I joined as an Account representative to work closely with the company’s current clients, as well as to find and establish a partnership with new companies.

During the period of working at Fortis Communications, I got the following achievements:

• Managed company existing clients and discovering new cooperations perspectives with them, as a result, the traffic increased by 15%. 

• Originated new clients for the company and established a partnership with more than 10 new companies.

• Participated in the company’s new products discussions and contributed with ideas on implementation.

Gevorg Kazaryan🇦🇲

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