

Marketing Operation Lead at Bayzian
Marketing Operation Lead at Bayzian
I am a marketing Geek with 6+ years of experience working across performance marketing, product marketing, and growth strategy. My journey started with digital acquisition and performance campaigns, where I learned how to use data, experimentation, and analytics to drive measurable growth.
Over the past few years, my role has evolved toward product marketing and strategic marketing, including go-to-market planning, positioning, messaging, customer insights, and building marketing processes for B2B and B2C products.
I have experience in performance marketing, conversion optimization, marketing analytics, content strategy, product analytics, and marketing operations. I am passionate about helping marketers improve their strategic thinking, connect marketing activities to business outcomes, and build a stronger understanding of customers and products.
“I had a great experience with her as my performance marketing mentor. She was very energetic, positive, and professional. She took the time to understand my needs by asking detailed questions and provided practical, valuable recommendations tailored to my goals. I really appreciated her approach and the insights she shared.”
“That was really a great session with Ghazal. She is expert mentor who helped me deeply for my marketing's first step. She asked questions to know my product and also searched about if before. That was my pleasure to learn some tips and I wanna recommand her to you!”